Editors’ Picks

16:9: France’s Videospot Adds WordPress Digital Signage Plugin

A French software firm, Videospot, has added to the still short list of companies that have developed WordPress plugins to make digital signage run on the hugely popular website and blogging content management platform. “The idea,” says Videospot’s Pierre Arlaud, “is that you can create a page or a mini site under WordPress. You may choose any WordPress template. […]

sixteen-nine.net
Fri, Dec 16, 2016 at 7:16 AM

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Why DOOH Companies Are Positioned to Lead “Smart Cities” Initiatives (Media Village)

DOOH is the media category uniquely not threatened by mobile. In fact, the two media activate and enhance each other. Together, they offer powerful use of location data, customer impression targeting, multi-screen re-targeting, consumers on the path to purchase, geo-fencing and attribution. […]

mediavillage.com
Thu, Dec 15, 2016 at 6:20 PM

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ACCC Says oOh!Media/APN Merger Not A Done Deal Yet And Warns Of Price Hikes For Agencies (BandT)

In arguably the biggest media surprise for 2016, yesterday two OOH arch-rivals – oOh!Media and APN – announced they had plans to merge and create a $1.6 billion outdoor behemoth and carve up Australia’s $12 billion a year outdoor market. […]

bandt.com.au
Thu, Dec 15, 2016 at 6:17 PM

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2016 was the biggest year in religious billboard ad spend (The Fader)

Thousands of billboards about God and religion have appeared along America’s roadways every year since the turn of the 21st century — and the numbers appear to be growing. Some of them encourage tolerance of non-Christian religions, and others reassure that a life without religion can still be full. But the overwhelming majority carry an evangelical Christian message. […]

thefader.com
Thu, Dec 15, 2016 at 5:59 PM

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What 2017 Will Bring to Digital Signage: Integration, Interaction, Data and DSaaS (Convergent)

Here are six of the biggest trends we expect to see in our industry in 2017. In addition to me, our prognosticators include my colleagues Greg Davis, vice president, sales and marketing; Trevor Davies, chief architect; Adam Shilling, creative director; and Kris Konrath, director of marketing. Digital signage will integrate more closely with mobile and the IoT. […]

Thu, Dec 15, 2016 at 5:49 PM

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How to plan a DOOH brand campaign (Linkedin)

Once you decide on the best prospects for the customer, and why their product appeals to the targets, it is a lot easier to decide what to say to them. Consumer segments, even for mass market products, are increasingly fragmenting into niches, each with its own characteristics. […]

linkedin.com
Thu, Dec 15, 2016 at 5:47 PM

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How Vistar Media is quietly changing (OOH) advertising (Alphr)

By bringing the language of online advertising to the real world of OOH advertising, Vistar Media aspires to become the invisible hand of modern marketing. We met Vistar Media’s co-founder and CEO Michael Provenzano at SAP’s SME Summit in New York. Provenzano and his team believe that traditional out-of-home advertising  isn’t a dying medium, it just needs re-inventing. […]

alphr.com
Thu, Dec 15, 2016 at 5:25 PM

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How South African government spreads its OOH adspend

Lucinda Jordaan breaks down the figures to find out which media companies benefit most from government’’s OOH campaigns. […]

themediaonline.co.za
Thu, Dec 15, 2016 at 4:13 PM

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Why aren’t more digital/tech brands using OOH advertising? (Linkedin)

The short answer is; it's not that easy to plan and execute successfully. Everyone is talking about the Spotify campaign. Everyone meaning more than the people who read this post. […]

linkedin.com
Thu, Dec 15, 2016 at 3:14 PM

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JCDecaux signs the first national bus shelter advertising contract in the Republic of Ireland

The contract will start on 1st January 2017 and JCDecaux will take over the advertising rights and maintenance related to 1,843 existing bus shelters. With this new partnership, advertisers will be able to reach 80% of the adult population through the JCDecaux portfolio across every city and all of the major towns and villages nationwide. […]

Thu, Dec 15, 2016 at 2:41 PM

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Ken Goldberg’s Predictions for Digital Signage: 7 for 2017 (Real Digital Media)

2016 Summary: Three hits, three misses and a tie that some might argue was a miss. On that basis I will don my well-worn dunce cap and sit in the corner while I type out this year’s digital signage predictions. Solutions Overtake Products End users of digital signage products have always been cost conscious, often unconcerned with total cost of ownership, effectiveness and future proofing. […]

realdigitalmedia.com
Wed, Dec 14, 2016 at 6:31 PM

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NEC’s Ventura as Digital Signage Federation Chairman Good News for Integrators (Commercial Integrator)

NEC Display Solutions of America's Rich Ventura brings a unique focus on the integration community that should translate to better embrace of Digital Signage Experts Group certification. […]

commercialintegrator.com
Wed, Dec 14, 2016 at 3:21 PM

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WSJ: Clear Channel to Sell Digital Billboard Ads ‘Programatically’

Clear Channel Outdoor Americas will begin selling digital billboard ads using automated ad sales technology, the company said Wednesday. The iHeartMedia subsidiary has enlisted ad tech firm Rubicon Project to power the effort, and says it plans to use the system to sell ad space on 1,000 of the digital billboard screens it owns across the U.S., including those located in some major airports. […]

wsj.com
Wed, Dec 14, 2016 at 3:20 PM

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oOh!media boss says $1.6 billion APN Outdoor merger will help grow out-of-home (Australian Financial Review)

oOh!media CEO Brendon Cook says the $1.6 billion merger with APN Outdoor will create a diversified business better able combat global technology giants and grow the outdoor advertising sector's share of Australian advertising revenue. […]

afr.com
Wed, Dec 14, 2016 at 3:17 PM

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The Australian: APN Outdoor wants broad ad market review when oOh! Media merger assessed

APN Outdoor chairman Doug Flynn believes the competition regulator should consider the ­entire advertising market, including digital giants Google and Facebook, when assessing the company’s proposed $1.6 billion merger with oOh! Media. […]

theaustralian.com.au
Wed, Dec 14, 2016 at 3:16 PM

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