Editors’ Picks

Posterscope USA Shares Outlook and Predictions for Out-of-Home Industry in 2017 (PRWeb)

“The coming year will be defined by technology, availability of data and emphasis on digital,” said Jeff Tan, Vice President of Strategy for Posterscope, “We see OOH moving from the advertising medium it is today to a viable communications channel rivaling any other when it comes to connecting brands with audiences in an intimate and highly personalized and customized way. […]

prweb.com
Thu, Dec 22, 2016 at 12:44 AM

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Posterscope’s Managing Director: Out of Home Advertising Evolves (Pioneering OOH)

Glen Wilson, managing director, Posterscope. 2016 has been the year of the individual – consumers have rejected being identified as an age, gender or affluence score, witnessed by the evolution of the traditional TV broadcasting model to include analytics-based streaming sites like Netflix. […]

pioneeringooh.com
Wed, Dec 21, 2016 at 6:07 PM

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Parrot Drones’ DOOH campaign uses oOh!’s audience-led insights to target consumers (BandT)

Using a combination of oOh!’s audience location and buyergraphic data, oOh! collaborated with French drone manufacturer Parrot and Melbourne’s The Sphere Agency to strategically select the appropriate channels within its national Out Of Home (OOH) network to bring the campaign to life. […]

bandt.com.au
Wed, Dec 21, 2016 at 5:56 PM

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Sky-high digital billboard is part of apartments plan at South Philly meat plant (The Inquirer)

Cipollini, owner of Keystone Outdoor Advertising Co., is proposing a 120-foot-high digital sign -- visible from Interstate 95 — as part of his plan for what is now a distribution facility for cold-cut company Freda Corp. […]

Wed, Dec 21, 2016 at 5:51 PM

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Disney uses fun forms of OOH to promote this year’s ‘Rogue One’ (Media Life)

Disney is also using out of home to help drive interest. The studio has purchased lots of billboard inventory, but it’s using more creative forms of OOH as well, just as it did to successfully promote last year’s “The Force Awakens,” which was the first “Star Wars” movie in more than a decade. […]

Wed, Dec 21, 2016 at 2:54 PM

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How Digital Signage Is Affecting The Print Industry (RSWebsols)

With the ability to combine text, images, and videos, many retailers are turning to the more flexible and versatile option when engaging with customers through advertisements and sale signs. While this may save money and time and create more engaging content, the switch from print to digital has had an interesting effect on the print industry. […]

rswebsols.com
Wed, Dec 21, 2016 at 2:03 PM

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Proximity marketing firm Proxama secures premium UK shopping mall contract (BDaily)

Proxama, the London-based proximity marketing firm, has announced it has agreed a new revenue share contract with Limited Space, the media firm behind marketing displays in some of the UK’s most marquee shopping malls. […]

bdaily.co.uk
Wed, Dec 21, 2016 at 7:58 AM

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AdWeek: How Location-Based Marketing Will Evolve in 2017

Thanks to innovations in location intelligence, marketers can now leverage real-time data to better target consumers based on where they go, effectively measure how digital ads drive foot traffic into stores, and even connect the consumer journey from ad exposure to store visit to purchase data. […]

adweek.com
Wed, Dec 21, 2016 at 7:00 AM

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Swedish digital signage tech provider ZetaDisplay intends to apply for listing on Nasdaq Stockholm

ZetaDisplay AB intends to apply during 2017 for having its ordinary shares admitted to trading on the main market of Nasdaq Stockholm, according to a board resolution today. ZetaDisplay AB’s ordinary shares are traded on First North Premier since 4 April 2011. […]

globenewswire.com
Tue, Dec 20, 2016 at 6:21 PM

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How Austrian ski resort used OOH advertising to attract international skiers (Exterion Media)

Zillertal, the austrian skiing valley deployed Out-of-Home advertising across a variety of assets in two of Exterion Media biggest markets, the UK and the Netherlands. Zillertal generated fantastic visibility on our high-impact wrapped bus opportunities in Central London and also capitalised on the London Underground. […]

exterionmedia.com
Tue, Dec 20, 2016 at 6:06 PM

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Barry Frey of the DPAA: How Ad Automation and Programmatic Are Changing Media Buying (Media Village)

What are the three biggest trends in advertising spend? FREY: Increasing wariness of ad blocking, viewability and impression fraud. As our media exists on closed systems, we are pleased not to have any of these issues; Increased media expenditures in reaching consumers on the go. […]

mediavillage.com
Tue, Dec 20, 2016 at 6:05 PM

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Former boss of collapsed OOH agency appears before Supreme Court as fraud probe continues (Mumbrella)

Of a sample of 100 contracts examined, 80 appeared to show “accounting irregularities”, with clients paying $500,000 for advertising that never saw the light of day. Extrapolated across the 355 contracts undertaken for street media advertising by Ambient until its collapse, the cost of undelivered advertising rises to $1.6m, he claims. […]

mumbrella.com.au
Tue, Dec 20, 2016 at 4:36 PM

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Where to Stay in Vegas for Digital Signage Expo 2017 (DSConnection)

DSE is working with 13 hotels on or near the Las Vegas Strip, including some within walking distance, in order to help you get the best price. Check the Hotels and Transportation page on the DSE site to see the special show rate for each of our partner hotels. Rates range from $99 to $239 per night. […]

digitalsignageconnection.com
Tue, Dec 20, 2016 at 3:57 PM

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2017 OAAA/Geopath National Convention + Expo May 15-17, 2017 in New Orleans, LA

Updated schedule, speakers, registration and hotel info. […]

Tue, Dec 20, 2016 at 3:55 PM

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16:9: Globalshop and DSE Do Two Shows-One Badge Deal For 2017

It went in one ear and out the other at the time, but in re-listening to my podcast with Digital Signage Expo show director Andrea Varrone she mentioned how Globalshop was on at the same time as DSE in Las Vegas, and that attendees could get into both shows – with one badge. […]

sixteen-nine.net
Tue, Dec 20, 2016 at 1:14 PM

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