WSJ: Clear Channel to Sell Digital Billboard Ads ‘Programatically’
Clear Channel Outdoor Americas will begin selling digital billboard ads using automated ad sales technology, the company said Wednesday. The iHeartMedia subsidiary has enlisted ad tech firm Rubicon Project to power the effort, and says it plans to use the system to sell ad space on 1,000 of the digital billboard screens it owns across the U.S., including those located in some major airports. […]
Wed, Dec 14, 2016 at 3:20 PM