How Vistar Media is quietly changing (OOH) advertising (Alphr)
By bringing the language of online advertising to the real world of OOH advertising, Vistar Media aspires to become the invisible hand of modern marketing. We met Vistar Media’s co-founder and CEO Michael Provenzano at SAP’s SME Summit in New York. Provenzano and his team believe that traditional out-of-home advertising isn’t a dying medium, it just needs re-inventing. […]
Thu, Dec 15, 2016 at 5:25 PM