Consider the numerous ways that digital messaging solutions can improve courthouse operations: Time-specific dockets can show visitors real-time scheduling information about their appointments or upcoming meetings. Display court announcements, last minute room changes, and other schedule adjustments that may pop up. […]
The new display and control system creates a medium that is unparalleled in operational functionality compared to its predecessors. We will see content manipulated and represented in ways not seen before on Piccadilly; interactive functionality will engage with the audiences like never before – Piccadilly Lights will lead a new era of digital media. […]
A spin-off from HP Labs is working with RED – the high-def digital camera guys – to release a smartphone that features a holographic display – a glimpse at tech that also has digital signage touted as a use-case. Red Digital Cinema is working with Leia Inc on what’s being billed as the world’s first lightfield “holographic” smartphone – the HYDROGEN ONE. […]
Historically, the cost and complexities of digital signage discouraged operators of retail kiosks from investigating its potential benefits. But as digital screens become a more common component of kiosks in other environments, interest in digital signage for retail kiosks is increasing. […]
The digital signage display market is expected to see a compound annual growth rate (CAGR) of 18.2% over the next four years, with the biggest growth coming in displays that are 65-inches or larger. The forecast comes from research firm IHS Markit, one of a small handful of companies that actually invests real time, people and money studying this market. […]
Understanding where regional spend is highest enables brands to better target their advertising budgets. What OOH opportunities are available to brands in different regions? Within a one-week campaign, what level of regional cover can be achieved using different environments? […]
Bid-stream location data comes from multiple sources including GPS, cell towers, WiFi and IP addresses, but it rarely comes from the device itself. The report goes on to critique location data coming from exchanges on multiple fronts. […]
As Placed CEO David Shim describes it, location ad accuracy is a viewability problem. […]
There are some indoor environments that would actually benefit from using rugged displays, and as outdoor displays begin to move into the mainstream, the need for them to be provided with ruggedized bodies will become ever more important. […]
The legality of the cameras is unclear. The Dutch Data Protection Authority (AP) states that cameras in public places, which are used for commercial purposes, are not permitted. However, Exterion, the advertising company who owns the advertising billboards, insists that the billboards wholly comply with the law. […]
CIVIQ’s “WayPoint” system is touted as the “next generation in transit customer engagement,” providing commuters and city-goers with a “seamless WiFi roaming experience,” free emergency calls, and a tablet interface for directions and public service announcements. […]
Towering above the major four-way intersection of General Holmes Drive and Joyce Avenue, ‘The Kingsford’ is the largest digital billboard to impact this highly-sought after audience as they leave the precinct, taking advantage of the recent road changes to ensure exceptional impact, uncluttered viewing and extended dwell times for those travelling past. […]
Nearly a dozen large billboards line the roadway between Route 140 and the Walpole town line, many electronic boards with the ability to flash ads for vodka, TV shows or casinos in high definition on a rotating basis. But not all the ads are hawking products. […]
Global digital out-of-home (DOOH) media revenues are on pace to grow 13% to a projected $13.4 billion in 2017, while US DOOH advertising sales are advancing at a 10% rate to an expected $3.2 billion for the full year, according to pacing data through July 31, PQ Media revealed today to Digital Signage Pulse. […]
Geopath President Kym Frank says the money that outdoor advertising industry put towards digital has made OOH more interactive and targeted. Meanwhile, the opportunity to measure the reach and effectiveness of outdoor has brought new relevance to the medium. Nonprofit Geopath had been known as the Traffic Audit Bureau for Media Measurement. […]