Flynn denies suggestions APN Outdoor is in a vulnerable position, but the fact remains that after a strong 2016 the share price has lost some its lustre. After hitting $8.24 in August last year the stock is now trading at around $4.40, giving it market capitalisation of $733 million. […]
Lamar will purchase LED billboard lights and Modular LED Display Panels from Ultravision. The patented Ultravision Modular LED Display Panels greatly reduce installation costs because of the lightweight, simplified installation and connection process. […]
As the country powers towards a digital economy, with hyper-connectivity and access to real-time information at its fingertips, digital OOH aligns itself almost seamlessly with the on-going advancements given its ability to provide reach, scale and relevance all at the same time. […]
If you want to get a sense of what’s really going on with the digital out of home media business and the technology ecosystem that feeds into it, you need to pay attention to Mark Boidman. That’s his gig – looking at the opportunities and risks of the business, as a partner running the marketing services wing of New York investment banking house Peter J. Solomon Company. […]
The video is almost as silly and overdone as a Michael Bay movie, but if you can put up with all the extraneous stuff you will see how Lamar used vehicle recognition technology to promote the latest Transformers movie this summer. […]
This is the tidy set of menu displays IKEA has at its food service counter in the newly opened store in Sheffield, UK. The displays were put in by Beaver Group and run that solutions provider’s “signage.ninja” software, which I THINK is a front-end gateway with Scala under the hood. […]
LG is using flexible OLED displays – made into a digital palm tree – as the centerpiece of its stand at the annual GITEX consumer electronics trade show and conference this week in Dubai. The OLEDs are open frame (no rigid borders) so they can flex concave or convex. The company has also been heavily showing at different shows an OLED embedded in a suspended sheet of glass. […]
The forecast growth trend is attributed to an increase in malls, hotels, healthcare and real estate developments that now consider screens a fundamental part of the architecture when designing their environments. […]
Following the launch in April earlier this year, we have just announced the next roll out phase of Admedia Nexus – the largest roadside digital full motion network across the UK. From October the Nexus network will increase from 18 to 30 key sites that connect the UK’s top 20 conurbations. […]
The Awards celebrate excellence in content and planning in Out-of-Home advertising on the island of Ireland, including Copywriting, Innovation, Art Direction and Branding. Anton Savage performs MC duties for the evening while Stefan Schmidt, Founder of Berlin agency dieckerschmidt returns as Chairman of the Judging Committee for the second time. […]
How can you create a solution if the client doesn’t know what they want — or cannot illustrate it properly in their digital signage RFPs? Integrators love to focus on the technology. But clients aren’t likely in the market for digital signs because they think the display hanging on their wall will look great – or because the idea of a giant video wall in their lobby is compelling to them. […]
The introduction of programmatic demand-side buying platforms is enabling brand managers to tap into high-quality audience-driven data and buy OOH in the same way they purchase online ad space. "As a result, this ends up being a more efficient buying solution all the way around," explains Wade Rifken, SVP of programmatic at Clear Channel Outdoor Americas. […]
When reaching out to an out of home advertising prospect: #1 Always research the prospect’s business, culture, current ad strategy #2 Prepare compelling data, a news article, press release, a case study, that is relevant to the prospects business or agency clients. # 3 VERY important. Prospects want to know how you can increase sales for them. […]
Defining public art according to Americans For The Arts: Public art is art in public spaces. It can take a wide range of forms, sizes, and scales, and it can be temporary or permanent. […]
The introduction of new behavioural datasets (for example, anonymised telco data) now enables outdoor operators to identify the actual audiences in view of a display at individual site level by hour of day and day of week. […]