Can out-of-home advertising compete with targeting in digital media? (GeoMarketing)
The introduction of new behavioural datasets (for example, anonymised telco data) now enables outdoor operators to identify the actual audiences in view of a display at individual site level by hour of day and day of week. […]
mobilemarketingmagazine.com
Sun, Oct 8, 2017 at 10:47 PM
Sun, Oct 8, 2017 at 10:47 PM