Digital OOH Fertile Ground for Programmatic (ANA)
The introduction of programmatic demand-side buying platforms is enabling brand managers to tap into high-quality audience-driven data and buy OOH in the same way they purchase online ad space. "As a result, this ends up being a more efficient buying solution all the way around," explains Wade Rifken, SVP of programmatic at Clear Channel Outdoor Americas. […]
Mon, Oct 9, 2017 at 5:29 PM