Bitposter, the automated platform for OOH Media, today has announced its first campaign with Essence, a global digital agency. The campaign, for the Financial Times, focusses on how ‘2016 changed the world’. It then encourages people to ‘Prepare for the new year with insight you can act on from the Financial Times’. […]
The display within a downtown Chicago transit shelter connected TV to digital to experiential in a unique way. […]
Rodeo, a Kuala Lumpur-based business, has launched a system which plans to put DOOH ad screens into cars that use new systems like Uber and Grab. Rodeo is using programmatic technology to trade the ads, facial mapping technology to better target the ads and is linking the interactions with consumers using mobile technology, such as iBeacons. […]
To reach consumers during their mad dash for sweetheart deals, we’re sharing FIVE reasons why Out-of-Home is your best wingman this Valentine’s Day. According to marketing trends*, more than half of V-day gifts are purchased within a week of Feb. 14, and LOVE is definitely big business! […]
Sponsored Feature. Executives attempting digital signage through meetings have likely seen Parkinson’s Law in action: Work will expand to fill the time allotted for it. This means that if you schedule a 30-minute meeting, the meeting will surely fill that entire 30-minute block—even if there are only 10 minutes’ worth of insights to share. […]
The National Retail Federation’s big annual trade show starts up on Sunday in New York, and I was very happy to learn it should be mid 40sF and sunny when I get in. I have been at that show other Januarys when the winter wind coming off the Hudson chilled anyone to the bone. […]
Is 4K ready to explode? What's on the horizon for content management? What is the biggest hardware trend on the horizon? […]
Many companies in the digital signage space found a way to burn tens of millions of investor dollars racing toward oblivion. We were not one of those, never having taken an institutional round. In fact, the last time we did a small equity round was nearly 4 years ago. […]
A few digital signage companies I know have been taking a look at the rapidly rising number of U.S. states that are now allowing the open sale of recreational and/or medical marijuana, and thinking this was a still early stage business vertical they could tap into. […]
The Digital Signage Business Climate Index in Italy remains on a declining trend in autumn 2016. The index has seen a nominal decrease of 5,49 base points from 30,53 points to 25,04 base points. In total the Index is down by -19,7% year-on-year and -18,0% compared to the previous survey. […]
After a little setback in September, the outlook towards the near future continued it’s positive trend. Currently more then 85% of the surveyed companies are expecting a more favourable business situation for their products and services within the next six months. […]
At CES, Kinetic's global CEO discussed the future of connectivity — out of home and beyond. Kinetic Global CEO Mauricio Sabogal stressed that consumers’ increased reliance on personal screens doesn’t have to detract from out-of-home or “real world” advertising — rather, it can enhance it. […]
The research is in, and the results are pretty conclusive. Gen Z -- or 16- to-19-year-olds, for the purposes of Kantar Millward Brown's study -- are leading the world in their love of the cinema. What's more, in the UK, they respond better than the global average of similar-age consumers to cinema ads with an acceptance level of nearly six in ten, compared to just over half. […]
There are several spurts of development in the Outdoor Advertising (OOH) space causing much buzz and excitement. Better metrics, more VC money for tech startups in the sector, quality inventory, and automated buying platforms (aka programmatic) top the list. However, these should not serve as weaponry against our friends in the digital (web) media world. […]
A group of 13 billboards in the Indianapolis area is under new ownership, thanks to an antitrust settlement proposed by the U.S. Department of Justice to help keep the market competitive for advertisers. […]
