For the first time since World War II, the lights are to remain turned off for a length of time - until the autumn of 2017. Instead of the several large illuminated advertising screens currently on the facade, a single huge ultra-high definition curved LED display will be installed. […]
Posterscope’s 2017 predictions for the OOH industry: From Owned to Open Data: The growing availability of data will continue to have a profound impact on how OOH campaigns are planned. But instead of being owned, data will become open and shareable, ultimately resulting in more effective and efficiently planned cross-channel campaigns. […]
Adam Schober, Schober Outdoor is skeptical about driverless cars: Humans on buses and trains don’t spend 50% of their time staring at their smart phone like the guy from the other day claims passengers in vehicles do. For the average person there just isn’t that much interesting stuff to look at unless they’re playing one of the mindless smart phone games but even that gets tiring. […]
Integrated Systems Europe is now five weeks out and it is time to start looking over plans for the big trade show in Amsterdam, primarily what companies are there that aren’t normally seen closer to home in North America. […]
OOH is poised to record yet another quarter of growth to close out 2016, which will mark the industry’s 27th consecutive quarter of growth. Other than digital media, no other form of media comes anywhere near such a consistent, solid record. […]
Hong Kong-based Marvel Digital Limited will be at CES next week showing off a video wall that blends ultra narrow bezel displays with glasses-free 3D. Putting nine panels in a 3 by 3 set-up will result in a 138-inch diagonal digital canvas, which the company will have at booth 30264, South Hall 3, at the Las Vegas Convention Centre. […]
Clear Channel continues to shrink. Autonomous Vehicles enter the trough of disillusionment. Automated outdoor buying comes of age. […]
2016 for Out-of-home advertising was a pretty good year with some consistent and serious spending seen from January to October 2016. Though heavy spending sectors of 2015 like ecommerce and real estate were comparatively not very active on outdoors, what changed the scenario were mobile handsets and automobile sectors that were seen heavily relying on OOH for their brand campaigns. […]
There are some key best practices for operating digital signage in restaurants and retail locations, which enable brands to upsell effectively with DOOH digital signage. One key ingredient to the success of any DOOH networks lies in its ability to draw attention with attractive and relevant content – beyond video advertisements. […]
A Naperville, IL start-up called Smart Digital Screen has launched a service that touts the use of digital signage and complementary technologies to make marathons, 10Ks and other mass sporting events better and safer. […]
The DIGI Awards recognize the resellers, integrators and service providers who have gone the extra mile to ensure success for their clients, thereby furthering the digital signage industry as a whole. Additionally, we recognize the best New Products for the digital signage and DOOH market. […]
POP Tracker (POPT), a supplier of 3rd party proof of performance solutions to the Out of Home advertising industry, has released its latest Proof of Performance platform delivering expanded analytics and greater autonomy to advertisers and their agencies. […]
In a move that seems much more a gimmick than a boost of customer experience, the Chinese business unit of KFC is using video analytics at an interactive screen to suggest what customers might like to order, based on what they generally look like. […]
Today Daucanski gives four tips for identifying and managing out of home prospects. (1) Allocate prospects wisely. We all have people who can become account “hogs”. […]
Insider thinks driverless car adoption will be a slow process which will take 25 years. It will alter but not kill the out of home business. Here’s why. […]
