Editors’ Picks

16:9: Sephora, Uniqlo Add Digitally-Rich Flagship Stores In Barcelona

Information is limited from official channels, but I have seen word here and there about a pair of digitally-rich flagship retail stores opening in Barcelona – for Sephora and Uniqlo. The Sephora concept store appears to have a long corridor leading to the cosmetics shop flanked by a series of tall, fine-pitch LED panels, and then stacked LCDs around the sales floor. […]

sixteen-nine.net
Tue, Sep 26, 2017 at 7:30 AM

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AdWeek: 18 Bullish Stats About the State of U.S. Advertising

The big picture: 5.2 percent is how much total U.S. ad spending—including digital and traditional outlets like TV, radio and outdoor—will increase in 2017. That puts the new total spend at $205 billion, eMarketer says. […]

adweek.com
Tue, Sep 26, 2017 at 7:10 AM

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DPAA Leads Advertising Week Sessions on Programmatic DOOH and Location Data

The panelists will examine the state of both technologies, present real world examples and make projections on how they will impact brands in the coming years. […]

digitalsignageadvertising.wordpress.com
Tue, Sep 26, 2017 at 2:02 AM

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Andy Sriubas: Out of Home Advertising in the Age of Autonomous Vehicles (HuffPost)

As drivers have additional attention to spare – they will focus more on external displays and on their phones where we can provide an integrated encounter but only if it is worth their time. The science of signal reinforcement is on display (pun intended) to begin true omni-channel marketing. This is not your grandfather’s OOH industry. […]

huffingtonpost.com
Mon, Sep 25, 2017 at 6:37 PM

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How to sell out of home advertising to agencies and brands (EMCOutdoor)

A recent study by Omnicom’s Benchmarketing suggests not only using Out of Home in your media plan, but allocating more media dollars towards it.  Agencies need to be having the discussion with their clients that OOH is no longer a novel afterthought, but a critical piece to their media mix.  And for those advertisers that are currently using OOH in their marketing efforts, experts are recommending that spend be ramped up significantly. […]

emcoutdoor.com
Mon, Sep 25, 2017 at 6:35 PM

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AdWeek: What Marketers Need to Know About Location-Based Advertising and Where It’s Headed

We look for users who were exposed to ad messages in out of home, digital and TV, and then we can retarget, track them or create look-alikes. Look-alikes: Piecing together anonymous data to create mini-profile groups that have the same characteristics as an advertiser’s goal. […]

adweek.com
Mon, Sep 25, 2017 at 6:30 PM

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Outfront Media is “recommended to be awarded” the New York Metropolitan Transportation Authority (the “MTA”) transit advertising concession (The Motley Fool)

Shares of billboard and transit outdoor advertising company Outfront Media (NYSE:OUT) jumped on Monday after the company announced that it had been recommended to be awarded a contract with the New York Metropolitan Transportation Authority. The stock was up about 12% as 11:30 a.m. EDT. […]

fool.com
Mon, Sep 25, 2017 at 6:15 PM

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How location data, OOH, mobile and programmatic combine to make advertising effective (Geo Marketing)

The digitization of Out-of-Home real estate is rapidly helping consumers interact within spaces, generating and increasing transactions in both real and virtual worlds. By transforming everyday spaces into an opportunistic “playing field”, we are able to effectively share the experience of our brand with them while simultaneously receiving invaluable information and data about the passerby. […]

geomarketing.com
Mon, Sep 25, 2017 at 6:14 PM

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How to integrate digital signage into sporting venues (DSFederation)

We’re talking about much more than digital menu boards here – we’re seeing digital signage as an integral component of the stadium’s conceptual design, long before construction begins. Be aware that new builds of this scale can be very challenging. On the one hand, there’s an advantage in not needing to retrofit an existing building. […]

digitalsignagefederation.org
Mon, Sep 25, 2017 at 6:01 PM

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Updated: OOH Events at 2017 Advertising Week (OAAA)

Beginning Monday, September 25 and finishing on the following Friday, the activities include breakfasts and receptions, workshops and panels, boot camps, an array of networking opportunities. The OOH industry is well represented throughout the week. […]

specialreports.oaaa.org
Mon, Sep 25, 2017 at 5:47 PM

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What new OSHA rules mean for billboards OOH advertising (Billboard Insider)

Billboard climbers using full-body harnesses and a double-lanyard system comply fully with a new federal safety rule that takes effect in November of next year. Anchorage points must be able to hold 5,000 pounds, a requirement that mirrors the poundage stated in construction standards for fall protection. […]

billboardinsider.com
Mon, Sep 25, 2017 at 5:42 PM

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How architects use digital signage to enhance spaces (Mvix)

If done well, the addition of digital displays can actually increase overall aesthetic appeal and create an interactive customer experience that translates into new business potential. Today’s architects and interior designers understand that both the customer and employee experience is important, and it begins the moment a person walks through the door. […]

mvixdigitalsignage.com
Mon, Sep 25, 2017 at 5:00 PM

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16:9: Is Coca-Cola’s Big Robotic Billboard In Times Square Mechanical Overkill For Visual Effects?

The big three-dimensional robotic billboard that Coca-Cola bankrolled and switched on this summer in New York’s Times Square has generated lots of attention, and led to an interesting debate about whether it’s a brilliant showcase of attention-grabbing technology, or mechanical overkill for effects that could largely be created inside the content. […]

sixteen-nine.net
Mon, Sep 25, 2017 at 11:03 AM

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Dublin Airport expands OOH advertising properties (AdWorld)

" […]

adworld.ie
Mon, Sep 25, 2017 at 7:26 AM

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Digital signage trends, part 2 (DSToday)

Digital signage used to just be a basic LCD display in a retail store, now it has grown in size, pixels and resolution. 4K displays and 3D digital signage are now both commonplace. These developments have happened so quickly that many companies deploy a display one year, only for it to be obsolete the next. […]

digitalsignagetoday.com
Sun, Sep 24, 2017 at 6:20 PM

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