How to sell out of home advertising to agencies and brands (EMCOutdoor)
A recent study by Omnicom’s Benchmarketing suggests not only using Out of Home in your media plan, but allocating more media dollars towards it. Agencies need to be having the discussion with their clients that OOH is no longer a novel afterthought, but a critical piece to their media mix. And for those advertisers that are currently using OOH in their marketing efforts, experts are recommending that spend be ramped up significantly. […]
Mon, Sep 25, 2017 at 6:35 PM