Editors’ Picks

OUTFRONT Media and Envision Solar to Deploy Eco-Friendly, Solar Powered EV Charging Network in San Diego (PRNewswire)

OUTFRONT will market and sell the naming rights for Envision Solar's network of solar powered electric vehicle EV ARC™ charging stations across San Diego. Envision Solar's EV ARC™ charging stations are solar powered, wireless and transportable, providing for easily deployed, environmentally friendly energy, free of charge, to anyone driving an electric vehicle in San Diego. […]

prnewswire.com
Wed, Nov 8, 2017 at 7:38 AM

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Clear Channel Outdoor reports 3Q loss (4-traders)

Clear Channel Outdoor Holdings Inc. (CCO) on Wednesday reported a loss of $61.6 million in its third quarter. The San Antonio-based company said it had a loss of 17 cents per share. […]

4-traders.com
Wed, Nov 8, 2017 at 7:16 AM

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Ireland: After a long hiatus, the Bill to ban booze ads from buses, trains and near schools is back (The Journal)

One of the proposed measures is the restriction of alcohol advertising on public transport. It will effectively ban advertising on trains, buses, bus and train stations and parks – and will mean there can be no advertising within 200 metres of a school or early-years centre. The bill will also tackle drinks promotions and set minimum pricing – beneath which alcohol cannot be sold. […]

thejournal.ie
Wed, Nov 8, 2017 at 5:22 AM

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The Drum: McDonald’s and Grand Visual use traffic data to deliver contextual ads to commuters

The campaign called Traffic Busters is running from 6th to the 15th November across UK digital billboards. It looks to entice drivers with copy putting the spotlight the menu items. For example, during periods of high traffic volumes it may say: “Stuck in a jam? […]

thedrum.com
Tue, Nov 7, 2017 at 11:38 PM

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Ad Club’s Out-of-Home NOW: Conference agenda for November 29, 2017 in New York

1:00 BRAND KEYNOTE: Planning for OOH is changing, seeing how Verizon's location information can make a difference. Avi Javetz, Product Lead D-OOH AOL/Verizon. 1:45 PANEL 1: LOCATION: In a very crowded space, we'll hear from experts across the spectrum on how location data will continue to shape the future of OOH. […]

theadvertisingclub.org
Tue, Nov 7, 2017 at 11:34 PM

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TechCrunch: Intersection raises $150 million for the global expansion of its DOOH ad-funded free Wi-Fi terminal network

The company has installed hundreds of its obelisk-like Link devices in both London and New York, where it has supplanted the the telephone booths and payphone stands that have served alternatively as icons and urban eyesores for generations of metropolitan commuters. […]

techcrunch.com
Tue, Nov 7, 2017 at 11:16 PM

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Reuters: OOH ad operator JCDecaux beats expectations for third-quarter growth

French outdoor advertising company JCDecaux expects organic growth to slow slightly in the fourth quarter, it said on Tuesday after an improving performance in China helped it beat its expectations for third-quarter growth. The company said it is targeting fourth-quarter adjusted organic revenue growth of about 4.5 percent. […]

reuters.com
Tue, Nov 7, 2017 at 11:14 PM

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Wrapping up New York Digital Signage Week 2017 (AVNation)

It was our most ambitious plan for New York Digital Signage Week to date; five days, three live shows, and a host of events up and down Manhattan. And it was worth it. Live from Times Square Our third trip bringing you digital signage from Times Square live from the Daktronics office. […]

Tue, Nov 7, 2017 at 10:49 PM

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The evolution of digital signage content (ICXA)

Here are some approaches a signage content developer can take to stay ahead of the curve. Speak multiple languages. While many of the leading signage design software providers and management systems are efficient in the styling and creation of static signage, they are frequently behind the curve when it comes to interactivity. […]

Tue, Nov 7, 2017 at 10:43 PM

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16:9: Report From LED Land

Doing the drinking from a fire-hose thing in my LED learning trip to Taiwan and Asia. This a stack of reels of teeny LED packages – microscopic diodes mounted and sealed in cubes with lenses. The reels, with something like 3,000 diodes on them – are  loaded into a robotic machine the size of a fridge that then places them on a circuit board at blinding speed. […]

sixteen-nine.net
Tue, Nov 7, 2017 at 3:36 PM

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JCDecaux: Q3 2017 financial results (Globe News Wire)

Third quarter 2017 adjusted revenue up +2.4% to €812.0m. […]

globenewswire.com
Tue, Nov 7, 2017 at 7:11 AM

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How to build effective digital signage in stadiums (Maler)

There are four key characteristics of a stadium digital signage system that follow this approach: it is tailor-made and customized for that particular stadium; it is implemented in a highly targeted manner across all zones of the stadium; it is dynamic and responds in real-time; and, it can be controlled centrally. […]

malerdso.com
Tue, Nov 7, 2017 at 5:54 AM

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RMG Networks’ (RMGN) CEO Bob Michelson on Q3 2017 Results – Earnings Call Transcript

Of course, I am disappointed with these financial results. However, this disappointment is more than made up with the positive positioning in progress the company has made in Q3 in regards to delivering products, people and solutions that are positioned us to produce a long term robust future for our company. […]

seekingalpha.com
Tue, Nov 7, 2017 at 5:22 AM

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Marijuana companies weigh billboard advertising’s ROI (Marijuana Business Daily)

For every $1 spent on “outside of home” advertising, about $5.97 in sales are generated, OAAA says. Lathrop’s experience with Cannabis City contradicts that claim. When he bought the building in which he planned to open Cannabis City in 2014, it was “ugly” and “dull,” Lathrop said, the kind of place that was easy for passers-by to miss. […]

mjbizdaily.com
Tue, Nov 7, 2017 at 5:07 AM

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Westfield deploys more than 220 Esprit Digital advertising pods in 17 US malls (AVInteractive)

Westfield in the US is in the process of replacing their traditional paper-based advertising furniture with a network of super-slim freestanding 75” LCD Pods in their 17 flagship malls. The first phase of the project includes 147 double-sided indoor units; 18 double-sided indoor tall units; three single-sided indoor units; one wall-mounted indoor unit; and 54 double-sided outdoor units. […]

avinteractive.com
Tue, Nov 7, 2017 at 5:01 AM

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