Editors’ Picks

India: Will metros be the new airports for OOH? (Exchange4media)

Just a month ago the Ministry of Indian Railways announced a new tender would be floated for marketing on railway properties, which would present a huge opportunity for the outdoor sector. So, given that the Indian government thinks of metros as also a key member of the overall Indian infrastructure, what does it mean for the Indian OOH advertising landscape? […]

exchange4media.com
Tue, Feb 14, 2017 at 7:59 AM

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DOOH start-up brings augmented reality ads to skyscrapers (Mediatel)

It sounds like science fiction, but augmented reality adverts the size of skyscrapers could be on the digital out-of-home horizon. New start-up Lightvert has created the technology that has the capacity to show giant adverts up to 200m high - and only in the individual viewer's eye. […]

mediatel.co.uk
Tue, Feb 14, 2017 at 7:56 AM

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Apple Granted a LuxVue Micro LED Display Patent with Interactive Microchips Likely Not Destined for iPhone 8 (DSConnection)

The displays could be used for future devices like a heads-up vehicle display, a future HD television, Macs and possibly iDevices. However, Apple is committed to iPhones with OLED displays from Samsung and so this technology is unlikely destined for the iPhone 8. […]

digitalsignageconnection.com
Tue, Feb 14, 2017 at 7:44 AM

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JCDecaux participates in Panama City’s ambitious Smart City project, introduces new connectivity and information services (JCDecaux)

Free Wi-Fi: JCDecaux has been Panama City’s bus shelter concession holder since 2002. Working in tandem with Wigo, Panama’s largest free hotspot network with more than 1.3 million unique users, JCDecaux launched free Wi-Fi service on 16 January this year at 50 bus shelters in the country’s capital. […]

jcdecaux.com
Tue, Feb 14, 2017 at 7:16 AM

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California debate: should marijuana be advertised on billboards? (Green Rush Daily)

In light of last fall’s Proposition 64 becoming law making weed legal for 21-year-olds and up, Californian lawmakers are now considering the details and consequences of recreational marijuana. And Assembly Bill 64, introduced by lawmakers on both sides of the aisle in December, which would ban marijuana advertising from state highways. […]

greenrushdaily.com
Tue, Feb 14, 2017 at 7:03 AM

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16:9: Startup creates ‘the world’s largest digital OOH images’ with a single, vertical line of light (Haberdashery)

Lightvert is a digital out of home (DOOH) media technology company. Lightvert’s first product, ECHO, produces hyper-scale digital images in prime international locations. Patented (pending) globally, ECHO innovation creates the world's largest digital images from a single, vertical line of light measuring only 200mm wide and up to 200 meters tall. […]

Mon, Feb 13, 2017 at 7:37 PM

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The coming breakup of Clear Channel Outdoor (Media Life)

OOH giant is sure to be sold off as parent iHeart slides toward bankruptcy   There was a time when much of the discussion around iHeartMedia was whether, burdened by its massive debt, it would figure a path to survival. That conversation is past. IHeart is cooked, headed toward bankruptcy. […]

Mon, Feb 13, 2017 at 7:27 PM

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JCDecaux and Bitposter to automate OOH trading (Mediatel)

Out-of-home specialist JCDecaux has announced a new partnership with Bitposter that will support the automated trading of its media. Bitposter is an OOH automated trading platform, and the partnership will provide buyers with an additional front-end interface which JCDecaux says will enable it to deliver automation at scale. […]

mediatel.co.uk
Mon, Feb 13, 2017 at 7:18 PM

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Exterion Media has big plans for Tube advertising (Real Business)

Exterion Media reveals why London Underground commuters are great targets for new brands. In March 2016, Transport for London (TfL) picked Exterion Media as its media partner for what it called the “world’s largest outdoor advertising contract”. The numbers speak for themselves. […]

realbusiness.co.uk
Mon, Feb 13, 2017 at 7:09 PM

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How retailers can use digital signage to compete with online sales (Essential Retail)

The ultimate purpose is to improve the customer experience, making it easier and more enjoyable to shop in-store. "What we are seeing in bricks and mortar retail is that there is a lot less traffic in stores, but the intent to purchase is much higher. So that creates opportunities and challenges," says Avalos. […]

essentialretail.com
Mon, Feb 13, 2017 at 6:58 PM

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Digital Signs of Life in Retail in 2017 (DSConnection)

At NRF’s Big Show 2017, there were plenty of examples of signage solutions on display throughout the expo floor. Three big themes caught my eye, and these look to be themes that will play out over the rest of 2017 and beyond: Theme #1: Multi-purpose. It is no longer enough for retailers to put screens in store with a set playlist of content, even if that content is updated frequently. […]

digitalsignageconnection.com
Mon, Feb 13, 2017 at 5:09 PM

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Sixteen:Nine Podcasts: ISE 2017 Bonus Edition

This is a bonus edition. I did a pile of sit-down interviews last week in Amsterdam with different execs for full-length podcasts, and you will hear those over the next several weeks. I also did some stand-ups that are already live, with four already up. […]

sixteen-nine.net
Mon, Feb 13, 2017 at 1:04 PM

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16:9: My ISE Interview With DailyDOOH

Here’s my interview with Mr. DailyDOOH on the NEC stand at ISE last week, in which he refers to me as a “general dogsbody.” Had to look that up. […]

sixteen-nine.net
Mon, Feb 13, 2017 at 9:25 AM

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Digital Signage Expo 2017: Updated conference schedule

8 […]

Mon, Feb 13, 2017 at 7:29 AM

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JCDecaux: Trends in Out-of-Home Advertising

The growing number of devices vying for our attention reduces individual reach and effectiveness of brand messaging. OOH remains a key medium that surrounds audiences in their everyday environment. It can reach them while they are close to the point of sale, and when they are more receptive and are less distracted by other media. […]

jcdecaux.com
Mon, Feb 13, 2017 at 7:24 AM

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