The Drum: McDonald’s and Grand Visual use traffic data to deliver contextual ads to commuters
The campaign called Traffic Busters is running from 6th to the 15th November across UK digital billboards. It looks to entice drivers with copy putting the spotlight the menu items. For example, during periods of high traffic volumes it may say: “Stuck in a jam? […]
thedrum.com
Tue, Nov 7, 2017 at 11:38 PM
Tue, Nov 7, 2017 at 11:38 PM