I had one of those moments last week at ISE in Amsterdam when you see something, get intrigued by it, and then wonder what the heck its purpose and commercial application might be. […]
With 75% of UK inhabitants now smartphone users, mobile technology has transformed DOOH into a point-of-sale medium that offers exceptional coverage; brands can now reach 98% of the adult population and drive it online with promo codes, creative calls-to-action and apps from anywhere, and at any time. […]
The Outdoor Advertising Association of America may be hitting back against the shortcomings of digital advertising, but maybe it needs to play to its strengths and get advertisers to recognize the medium for its inherent advantages not try to transcend them. […]
There could scarcely be a more controversial topic in adland than programmatic buying but WPP-owned out of home giant Kinetic is wading into the fray with the launch of a new, so far un-named, automatic OOH trading platform using Bitposter technology. […]
“This campaign was undoubtedly the best example of how Out of Home (OOH) is being used to its full potential by smart advertisers, engaging audiences across multiple OOH platforms, complemented by mobile, to create an interactive experience that immerse audiences,” said Charmaine Moldrich CEO, OMA. […]
The advent of LED displays is allowing airports to use digital signage for much, much more than just standard flight and baggage information. In addition to delivering information on wayfinding, LED displays are prompting signage creativity in new and exciting ways. […]
While traditional retail marketing is facing many challenges, advancements in digital signage, video walls and interactive displays are ushering in many new opportunities to attract and engage shoppers. When deployed effectively, this “experiential digital signage” can reinforce store branding, promote customer loyalty and boost sales and revenue. […]
oOh!’s “Porsche Recognition Campaign”, that displayed dynamic creative when a Porsche car passed by a roadside digital billboard at Melbourne Airport, was named among the best in the world in the airport advertising industry by winning the Best Digital Airport Advertising Campaign. oOh! […]
Billboard advertising cost varies greatly depending on location, size, population, campaign duration and demand. For example, 4 weeks of billboard advertising in Baraboo, WI will only cost $250, while a 4-week duration in New York City goes for over $14,000. […]
Sponsred Feature. A customer survey by Mvix found that many fundamentals are often lacking, or not properly assembled, in most digital signage projects. As a result, projects suffer, roll-outs underperform and the digital signage investment is considered a fail. […]
Sponsored Feature. AB: Is it more beneficial for designers or end users to be part of this group? RV: Actually, it’s beneficial for both. […]
As digital inventory grows, OOH media sellers are eyeing programmatic budgets. US sellers like Clear Channel Outdoor, Lamar and Outfront Media are building platforms or partnering with vendors to allow for programmatic buying and targeting on their digital inventory. Digital buyers are waking up to the OOH opportunity. […]
While slow to transition into the convergent world of digital and mobile, out of home (OOH) is finally catching up. Digital expansion in OOH is at an all-time high. […]
“At Posterscope, we are trying to move towards a “format agnostic” way of working, meaning that we are putting audiences at the core of targeting and executing campaigns. This means that a lot of campaigns turn out to be multi-screen based. […]
Panasonic has created a transparent screen that could use the glass window as a high-resolution signage and provides a clear view of products and exhibits behind the glass when not in use as a screen. […]
