Transforming the In-Store Experience with the Help of the Right Digital Signage CMS; This Burgeoning Vending Machine Startup is Trying to Redefine DOOH Ads; Organic LCD Technology – A Flexible Display is a Reality Now. […]
Landsec, the UK’s largest listed commercial property company and owner of Piccadilly Lights have signed a deal with British brands Hunter and Stella McCartney to advertise in one of the six positions on the world-famous Piccadilly Lights digital billboard. The brands will form part of the innovative new Piccadilly Lights screen which is switched back on this month. […]
To show the range of paint products, Reno-Depot chose the sky as the medium. New technology was then developed by Sid Lee Studio that could precisely match the changing hues of the horizon with signature shades from Reno-Depot’s paint catalogue and an ever changing colour palette. Not only did this open a dialogue with the brand, but the wow factor had people from around the world talking. […]
You don’t see a lot of IPOs being floated out there by digital signage companies, but that’s what NYC-based Digital Social Retail is taking the necessary steps with the SEC to do. […]
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Through the adoption of programmatic OOH advertising, we are beginning to witness the emergence of campaigns that achieve very strong results. Programmatic OOH advertising makes possible the automated delivery of messages that may be customized to reflect how the audience is feeling. This places the traditional OOH media category at the cutting edge of advertising innovation. […]
What are the practical ramifications of the case for billboard operators? The Outdoor Advertising Association of America (OAAA) intervened in the case, demonstrating its importance for billboard operators across the county. If Scenic America had prevailed, the FHWA Guidance authorizing digital billboards under federal law would have been invalidated, a devastating result for the industry. […]
The window of opportunity to deliver reactive campaigns is often small and requires a fast turnaround on creative work. However, this should not limit brands to using only social media or online campaigns. Many brands like Lidl have challenged the preconceptions that OOH is not a reactive medium and have taken advantage of the flexible and fast delivery across both its digital and static formats. […]
As other media fragment, governments large and small are turning to billboards to communicate with the public. In Las Vegas, local police and the FBI sought the public’s help to learn the motive of the shooter who killed 58 concert goers October 1. The FBI began using digital (electronic) billboards 10 years ago to help find fugitives. […]
With the introduction of programmatic, digital out-of-home is challenging decades-worth of media buying industry standards. Yet, as with any change, there is a learning curve to truly grasp the concept. […]
Clear Channel will be expanding its digital OOH deployment with Amscreen in 2018. - New Europe-wide deal between Amscreen and Clear Channel International. - Extends existing partnerships that has seen the delivery of 2500+ digital outdoor displays in the UK. […]
Digital out of home (DOOH) is becoming a competitive option for advertisers and brands. But how does one overcome old mindsets, ingrained buying prejudices and still-to-be-solved challenges in this space? That was the focus of a recent Advertising Club panel titled De-Mystifying Digital Out of Home. […]
In 2017, synched and dynamic real-time data was used in combination with vehicles in a case by United Airlines accessing a field of highly fast changing conditions. In this case 45,000+ data points were analyzed to optimize the campaign throughout NYC. The same with MyTaxi App, where cab availabilities were shown location-based and in real-time on DOOH. […]
Simply deploying technology doesn't ensure success. If the restaurant can't figure out how to properly use the tool, or it doesn't engage guests, then it's a wasted investment. […]
The first pie chart shows revenues for Clear Channel Outdoor, Lamar and Outfront Media for the financial quarter ended June 30, 2017. Insider thought there was a typo when he first compiled the chart. He rechecked the data to make sure. […]