Editors’ Picks

Good versus bad data: why the source is everything in location-based advertising

How marketers derive location data can make or break an advertising campaign. So how can they ensure they are getting good quality location data at all times? In the third of a five-part series from The Drum and Verve on everything you need to know (EYNTK) about location-based advertising, we explore the differences between good and bad location data. […]

thedrum.com
Thu, Nov 23, 2017 at 7:49 AM

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AdAge: 83 percent of advertisers don’t understand the ad tech they are using

Most advertisers (83 percent total) said they either "agreed" or "strongly agreed" that advertisers' inability to keep up with the rapid evolution of the tech landscape makes them over-dependent on solutions provided by their agency. Thirty-seven percent of agency respondents agreed with the sentiment. […]

adage.com
Wed, Nov 22, 2017 at 11:29 PM

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The Japan News: Financially strapped Toshiba to give up its Times Square billboard in 2018

The Times Square billboard, shown prominently in TV broadcasts of New Year’s countdowns, has contributed to raising the name recognition of Toshiba. The withdrawal is the latest in a series of operational reform and cost reduction measures by Toshiba, which was hit hard by huge losses from its U.S. nuclear power business. […]

the-japan-news.com
Wed, Nov 22, 2017 at 11:25 PM

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Videos of presentations at the 2017 DPAA Video Everywhere Summit now uploaded

B […]

youtube.com
Wed, Nov 22, 2017 at 11:24 PM

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US advertising and marketing revenues set to grow 3.2% this year to $470.5B, digital billboards to post double-digit growth (Talking New Media)

Among the hottest trends is the phenomenal rise of smart tech marketing, in which brands utilize artificial intelligence, augmented reality, the internet of things and others to engage increasingly elusive younger demos through emerging digital media platforms and channels. […]

talkingnewmedia.com
Wed, Nov 22, 2017 at 11:17 PM

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GroupM: UK’s ad spend in 2017 will be better than expected, OOH at 0% growth (Mediatel)

GroupM reports 2017 will end better than expected, with investment in advertising totalling £18.9 billion. It means UK advertising is set to see a ninth successive year of growth and will remain one of the fastest-growing media markets in 2018 with a 4.8% increase predicted to take total investment to £19.8 billion. […]

mediatel.co.uk
Wed, Nov 22, 2017 at 11:02 PM

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Artificial Intelligence in Retail Rises in Popularity Due to Its Ability to Bring About Customer Engagement (NB Herald)

Artificial intelligence can aid in taking important business decisions faster and in product management by offering actionable insights. This will serve to boost customer engagement since they prefer convenient, responsive, and personalized services. AI can also be leveraged for other crucial decision making processes such as the best location for launching a new store. […]

nbherard.com
Wed, Nov 22, 2017 at 11:01 PM

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How smart regulation allows for vibrant traditional and digital signage advertising in Norwalk, CT (The Hour)

The city of Norwalk established in 1985 the signage regulations it uses today, which have been amended a dozen times since 2002. The rules extend 16 pages, covering everything from temporary banners announcing store sales to expensive digital displays incorporating motion. Commercial entities pay fees of $100 at a minimum to gain city approval for a sign. […]

thehour.com
Wed, Nov 22, 2017 at 10:58 PM

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JCDecaux beats APN Outdoor, wins 7-year contract for Yarra Trams OOH advertising in Melbourne (JCDecaux)

Following a competitive tender, JCDecaux Australia the 7-year exclusive contract for the entire portfolio of outdoor advertising assets (tram-shelters, Trams and billboards) operated by Yarra Trams in Melbourne, representing one of the largest outdoor advertising concessions in Australia. […]

jcdecaux.com
Wed, Nov 22, 2017 at 10:48 PM

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These Double-Sided LED Screens in Orbit DOOH Network Double the Dwell Time (DSConnection)

Shopping center media provider Limited Space is rolling out the next stage of its giant-format digital OOH network dubbed ‘Orbit.’ The bespoke site, the thinnest double-sided LED screens installed in a retail environment in the U.K., comprises two back-to-back screens produced by specialist LED designers and manufacturers infiLED. […]

digitalsignageconnection.com
Wed, Nov 22, 2017 at 10:39 PM

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A new stage in the evolution of retail (Intersection)

Retail will Integrate Physical & Digital Environments. The new revolution in retail will merge our physical and digital worlds. We first saw these two spheres coming together as brick-and-mortar stores went digital, and secondly, as online brands like Amazon and Warby Parker established a presence in the brick-and-mortar space. […]

ixn.intersection.com
Wed, Nov 22, 2017 at 10:25 PM

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India’s fast journey from OOH to DOOH to smart billboards (DSConnection)

India always finds itself catapulting faster than most countries at product and technology innovation, and the adtech industry is a perfect example for validating this phenomenon. The smart billboards are set to make quite an impact in India. […]

digitalsignageconnection.com
Wed, Nov 22, 2017 at 5:49 PM

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16:9: Digital Street Signs Rolled Out In Lyon, France

If you’ve been at ISE in Amsterdam the last couple of years, and particularly the 2017 version, you will likely have noticed digital directional signs that are a bit of a hybrid of a street sign post and a wayfinding system. It’s a system I thought was really interesting, but wondered if there were real buyers out there for what is called iGirouette. […]

sixteen-nine.net
Wed, Nov 22, 2017 at 9:57 AM

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16:9: LED Walls in Media Corridor At Chongqing’s Airport

This is a media corridor opened up in August in Terminal 3 of Chongqing’s international airport. It may well be a city and airport many in the west only vaguely know about, but the southwestern China city has a population of more than 30 million (which is mind-wobbling). […]

sixteen-nine.net
Wed, Nov 22, 2017 at 9:06 AM

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How digital signage can help retailers boost the Black Friday sales (DSToday)

US news says Black Friday is still a major brick-and-mortar retailer event, drawing in $2.4 billion in revenue last year. At the same time, customers spent $10 less in 2016, than they did in 2015. Retailers need to step up their game to boost sales, and one way to do that is with digital signage, according to a white paper sponsored by Nixplay Signage. […]

digitalsignagetoday.com
Wed, Nov 22, 2017 at 12:27 AM

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