Out-of-Home has transformed brilliantly through technological innovation, mobile convergence and the adoption of digital billboards. The change is so dramatic that advertisers are once again considering the medium a strong buy for certain categories of advertisers. […]
<< Back to the March 6, 2017, Outlook March 6 2017 Thank you, OAAA principals, for sharing your honest thoughts with senior staff in our recent telephone interviews. Here are 10 take-aways from owners and top executives at more than 75 OOH media companies, large and small. […]
Creative Impact The OOH industry is producing outstanding creative and graphics. Digital OOH creative is also coming along very well; designers are showcasing the creative power of OOH with inventive campaigns. The beauty of OOH creative is one of its major strong points today. […]
The footage went viral on social media networks and the authorities scrambled to turn off the screen. The director of the fire brigade, Raul Esquivel, confirmed that a fireman had died as he tried to fix the billboard. Alvaro Jimenez Gonzalez was killed after he climbed out on to the huge screen and lost his footing. […]
On the heels of his massive out-of-home campaign, OUTFRONT Media recently caught up with the ‘Fat Jew’ (real name Josh Ostrovsky) to chat social media, advertising and everything in between. […]
Speaking today at Mobile World Congress in Barcelona, Rosen said he thinks mobile network operators have the potential to partner with one another, pooling their data and user bases to gain scale against giants like Google and Facebook, which together already grab an estimated 85 percent of every new digital dollar. “We don’t see other operators as our competitors here,” Rosen said. […]
Approval rating: 91% They said: Pros - "Work-life balance is awesome unless you are a sales rep." "Lamar offers great benefits, along with great 'perks'." Cons - "Low commission percentage, little to no appreciate shown, always wanting more, never good enough. […]
The rise of digital billboards spawns the idea of targeted highway ads, with tests in the U.S. planned for this summer. Last November if you were driving a BMW x5 or a Volvo XC60 on the highway ringing Moscow, you might have noticed a digital billboard on the side of the road flash an ad just as you approached, one for a new SUV from Jaguar. […]
The industry grows steadily, and so does competition. As VARs add digital signage to their product offering, they need to differentiate themselves from their competition in order to have some market share. One way VARs can set themselves apart while saving costs is by partnering with a digital signage provider. […]
Conference, exhibition area and networking. Organisers: Jointly organized by Integrated Systems Events and invidis consulting Admission: 690 EUR (Early Bird price 483 EUR). […]
According to the recent Digital Signage Future Trends 2017 report from Retail Customer Experience, only 40% of retailers have deployed digital signage in their companies, and only 39% of those have to all locations. However, 54% of respondents plan to deploy within the next year. It appears many retailers plan on increasing their digital display budgets as well. […]
An electronic billboard drew lots of attention from motorists on Mexico City’s Periférico Sur yesterday when it began broadcasting pornographic videos. Motorists, however, appeared to be enjoying the show, slowing down to watch the billboard as they cruised along the Periférico’s upper level at San Antonio, capturing the erotic scenes on their phones and posting them to social media. […]
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With the proliferation of geolocation, the OOH industry is in the midst of a data revolution. This new access to insights puts OOH advertising in a position to be one of the most well-measured and reactive channels for marketers. […]
The Out-of-Home (OOH) industry has reported a net media revenue of $59.2 million for the month of February, that is year-to-date growth of 6.7%. This represents an increase of 2.1% from February last year, which posted a net media revenue of $58.0m. […]
