There could scarcely be a more controversial topic in adland than programmatic buying but WPP-owned out of home giant Kinetic is wading into the fray with the launch of a new, so far un-named, automatic OOH trading platform using Bitposter technology. […]
“This campaign was undoubtedly the best example of how Out of Home (OOH) is being used to its full potential by smart advertisers, engaging audiences across multiple OOH platforms, complemented by mobile, to create an interactive experience that immerse audiences,” said Charmaine Moldrich CEO, OMA. […]
The advent of LED displays is allowing airports to use digital signage for much, much more than just standard flight and baggage information. In addition to delivering information on wayfinding, LED displays are prompting signage creativity in new and exciting ways. […]
While traditional retail marketing is facing many challenges, advancements in digital signage, video walls and interactive displays are ushering in many new opportunities to attract and engage shoppers. When deployed effectively, this “experiential digital signage” can reinforce store branding, promote customer loyalty and boost sales and revenue. […]
oOh!’s “Porsche Recognition Campaign”, that displayed dynamic creative when a Porsche car passed by a roadside digital billboard at Melbourne Airport, was named among the best in the world in the airport advertising industry by winning the Best Digital Airport Advertising Campaign. oOh! […]
Billboard advertising cost varies greatly depending on location, size, population, campaign duration and demand. For example, 4 weeks of billboard advertising in Baraboo, WI will only cost $250, while a 4-week duration in New York City goes for over $14,000. […]
Sponsred Feature. A customer survey by Mvix found that many fundamentals are often lacking, or not properly assembled, in most digital signage projects. As a result, projects suffer, roll-outs underperform and the digital signage investment is considered a fail. […]
Sponsored Feature. AB: Is it more beneficial for designers or end users to be part of this group? RV: Actually, it’s beneficial for both. […]
As digital inventory grows, OOH media sellers are eyeing programmatic budgets. US sellers like Clear Channel Outdoor, Lamar and Outfront Media are building platforms or partnering with vendors to allow for programmatic buying and targeting on their digital inventory. Digital buyers are waking up to the OOH opportunity. […]
While slow to transition into the convergent world of digital and mobile, out of home (OOH) is finally catching up. Digital expansion in OOH is at an all-time high. […]
“At Posterscope, we are trying to move towards a “format agnostic” way of working, meaning that we are putting audiences at the core of targeting and executing campaigns. This means that a lot of campaigns turn out to be multi-screen based. […]
Panasonic has created a transparent screen that could use the glass window as a high-resolution signage and provides a clear view of products and exhibits behind the glass when not in use as a screen. […]
With ECHO we can create the world’s largest digital outdoor images – without the need for the world’s largest digital outdoor billboard. Our ECHO technology uses only a single vertical line of light to temporarily and safely “print” an image in the viewer’s eye. The image appears for a moment before vanishing. […]
Reported record annual media revenues of $170.8 million, 11.2% higher than the previous record set in 2015 mainly as a result of higher digital place-based media revenues. […]
Outdoor advertising company JCDecaux is helping Panama City turn itself into a smart city by rolling out innovative digital services. Working in tandem with Wigo, Panama’s largest free hotspot network with more than 1.3 million unique users, JCDecaux launched free wi-fi service in January this year at 50 bus shelters in the country’s capital. […]
