8 Outdoor is a UK out-of-home media owner, with over 30 digital screens live across five cities. Alan’s appointment coincides with the next phase of 8 Outdoor’s expansion into new formats and cities across the UK. […]
While she contributes to BroadSign’s daily financial success, Dana also plays an integral role in shaping the future of the DOOH industry. Dana was a key influencer in the development of BroadSign Serv SSP, the first DOOH specific programmatic solution, and continues to explore directions in which BroadSign and the entire DOOH industry can grow. […]
The most innovative and renegade are the e-tailers that are slowly moving into brick and mortar stores. New to physical walls, they are bringing a refreshing perspective to the industry on designing in-store experience. Bonobos, Birchbox, LeTote, even Amazon — there’s a large list of retailers starting to be referred to as ‘v-commerce’ brands — a digitally-native virtual brand. […]
The excellent business sentiment reflects the general economic situation in the region with solid GDP growth and very stable outlook for 2017. Even Brexit, important elections in major EU-markets as well as the election of the trump administration, have not significantly hampered business climate. […]
The folks at Kansas City-based Installation & Service Technologies must be looking to build up business in Canada, as they seem to be going after that market with its email blast Tuesday to DSE 2017 attendees. They make it very clear that while their booth won’t be all that flashy when compared to the big display guys, they’ll have beer. And it’s free. […]
Jose Avalos has been leading Intel’s digital signage practise since 2009 – evangelizing for the use of Intel chipsets and related technologies for the devices that play back content. When he got started, he says Intel was inside about 10 percent of the boxes used in digital signage. Now it’s more like 75 percent, he says. […]
The digital out-of-home industry will face a tidal wave of disruptions in the next 10 years. Those will come in the form of sweeping changes to consumer attitudes toward ad media, more specifically how people will choose to engage with retailers and brands. It will all be fueled by the reinvention of commerce from innovative companies like Amazon, SnapChat and Rent the Runway. […]
In traditional online RTB, bids are placed and the winning ad is served instantly to the available ad slot. However, in the DOOH industry, there is a slight delay between the final bid and the ad actually being served to selected screens. This is due to the fact that some network connections are not fully guaranteed and delays can be caused by large file sizes. […]
The out of home industry (OOH) achieved a net media revenue of $59.2m, a 2.1 per cent increase for the month of February compared to the previous year. The year to date growth of the out of home industry is now at 6.7 per cent. […]
The elephants will be seen on giant billboards in Britain, Hong Kong and New York to highlight the illegal ivory trade. An elephant is killed every 25 minutes, and a third of the global population has been wiped out in the past seven years. […]
Integrated Systems Europe has pushed out a final report about the 2017 show in Amsterdam, which ended a few weeks ago. While the big numbers have already been noted, there’s a lot of interesting detail. The show’s final attendance was 73,413, up 11.7% from a year earlier. […]
With the commuter time average in South Africa 35 – 59 minutes the implementation of digital out of home (DOOH) has given rise to more opportunities for branding of metered cabs not only on the outside but inside. NWOM have implemented digital screens inside taxis, to capture the attention of commuters. […]
“JCDecaux Australia had a strong 2016 and was in line with the reported Australian OOH revenue figures released by the OMA. At a local level we are intent on continuing with our ambitious but considered digital transition ensuring we maintain our promise to our clients that we will only digitize locations that are worthy and therefore provide real value to brands. […]
The rise in digital screens across cities may have a lot to do with relaxed government regulations and the lower cost of putting up LED screens. […]
DSE BOOTH PREVIEWS Daktronics DSE Booth Number – 225 Why do people going to DSE need to put your company on their Must See list of booths? Daktronics is a unique breed. While many know of us the in professional and collegiate sports world, we really are all over the map – both literally and in display application. […]
