"For now, we decided not to reduce (investments) because sales are better than expected," chief executive Jean-Francois Decaux told Reuters. "We thought Brexit would impact sales, but we had a very good last quarter in England and we are having a good first quarter. […]
The Americas and International Outdoor businesses were down by 4.8% and 2.1%, respectively, to $347 million and $399 million. Modest divestitures account for each decrease. The company's publicly-traded affiliate, Clear Channel Outdoor Holdings, Inc. […]
French outdoor advertising company JCDecaux reported on Thursday a 7-percent decrease in full year adjusted operating profit, affected by integration costs related to the CEMUSA acquisition and the contract structure of its advertising franchise with Transport for London. The company reported a full year adjusted operating profit of 646.5 million euros ($681 million). […]
Adjusted revenue increased by +5.8% to €3,392.8 million in 2016. Adjusted organic revenue growth of +3.3% was driven by France, the Rest of the World and the UK offsetting the softness of the Rest of Europe and Asia-Pacific. H2 2016 faced a significant slowdown mainly from Greater China. […]
Large grocers can easily spend huge amounts of time and resources manually changing anywhere between 5 and 10 million labels a week – a task that can be practically eradicated once the switch has been made to electronic displays. This is just one example of how digital shelf-edge technology is on the cusp of a revolutionary takeover from its printed paper counterpart. […]
By Kerry Yoakum (OAAA). One out of three states could consider proposals this year to tax services traditionally exempt from sales taxes (advertising is a service). Several factors are driving this trend: Some states face budget stress. […]
Over the course of time, the Jacksonville International Airport (JIA) had acquired three digital media management solutions and all three were end of life. Content was “functional,” but did not support the JIA brand or enhance the traveler’s experience. […]
By Ian Reynolds, CEO, KBH-On-Train Media. So how can marketers feed into the digital detox trend and burst a few filter bubbles along the way? Put simply, traditional media channels are reaching consumers where other media can’t. […]
Out-of-home (OOH) advertising specialists and media agencies in the UK generally agree on the factors they consider “critical” for improving digital out-of-home (DOOH) advertising. But a recent study found a few issues where the two parties weren’t as neatly aligned. […]
Marrying the digital and the physical can take outdoor advertising to a new level, says Andrew Darling at Blis. High-traffic malls and transport hubs see hundreds of thousands of visitors, but there is little insight into who they are. When a digital ad gets a million daily views, it’s a vanity metric; when the location of a traditional ad claims a 1 million footfall, it’s prime real estate. […]
64% of the cities which most stringently regulate signs are located in just six states: Arizona, California, Florida, Texas, Virginia, Washington. The study also found that stringent billboard rules tend to be geographically concentrated (e.g. the Los Angeles Area and the Bay Area). […]
RFP – those three little letters seem so simple but they can make a technology project highly successful or breed the things that nightmares are made of. RFP or “Request for Proposal” is what some would consider the start of a technology initiative. But, besides actual implementation, the RFP should actually be one of the last steps of a technology initiative. […]
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Much of today’s OOH is hyper-targeted, aimed at reaching specific demographics, a particular interest group, and, as in this case, even individuals. Once known as the greatest mass medium, OOH can now reach precisely its intended audience. And OOH remains an unparalleled mass medium, too. […]
Apart from the Google's Intersection, three other major vendors, including Outfront (formerly CBS Outdoor), Clear Channel Outdoor and JCDecaux, are now rolling out digital screens across U.S. urban cities, where distribution has increased significantly due to the plummeting price of LED screens and changing local legislation. A recent example can be found in the D.C. […]
