Moscow Billboard Targets Ads Based on the Car You’re Driving (MIT Technology Review)
The rise of digital billboards spawns the idea of targeted highway ads, with tests in the U.S. planned for this summer. Last November if you were driving a BMW x5 or a Volvo XC60 on the highway ringing Moscow, you might have noticed a digital billboard on the side of the road flash an ad just as you approached, one for a new SUV from Jaguar. […]
Sat, Mar 4, 2017 at 7:37 AM