Spontaneous ad awareness for the pharmaceutical brand increased by 7%. Those exposed to OOH were up to 17% more likely to be aware of the pharmaceutical brand’s advertising, and 14% more likely to be aware of an ad campaign for its nasal congestion product. […]
Created by Spotify's in-house agency, the out of home campaign will run in seven U.S. cities ( New York, Los Angeles, Chicago, Dallas, Miami, Nashville, and Washington D.C) and in 18 global locations. As with last year, it will include some executions hyper-localized to different markets with mentions of artists popular there. […]
A winning combination of LED innovation, rotating displays and recognition technology is allowing the iconic Piccadilly Lights to stand proud once again as one of London’s most famous advertising sites. […]
1. Post reward notices. 2. […]
What difference does a dynamic, electronic poster make compared with conventional marketing media? About 30 per cent in sales, according to upmarket tailor Hardy Amies. On Black Friday 2016 the retailer used a 70in digital signage display in the window of its Savile Row store to run a promotion on outerwear. […]
Integrated Systems Europe 2018 is now just a couple of months out, and from what I am reading and hearing the already huge show is even bigger – with more halls and more educational components. […]
The new technology is called targeted DOOH. What that means is taking digital billboards and empowering them with data and analytics abilities to actually target consumers who are in close proximity with a relevant ad. According to Frangakis, this technology can rival the accuracy of online targeting by tapping into the exact same data pools. […]
The digital advertising distribution platform is a perfect combination of the internet and digital outdoor advertising. In China, Focus Media has been the leading digital outdoor advertising media company, its business scope including an LCD display network, a poster frame network, a movie theatre network and an in-store network. […]
Small-format OOH, one of the most effective platforms driving engagement and influencing purchasing decisions, is often ignored. A fact FMCG brands would do well to rectify. Why FMCG brands should target consumers with small-format OOH Marketers tend to focus on the affluent consumer because it appears to make more sense – they have greater spend and tend to be keen on trying new brands. […]
2017 OOH Media Plan of the Year: -Rapport & UM for Sony Pictures The Emoji Movie. 2017 OOH Ratings Driven Media Planning Award: -Clear Channel Outdoor, Sony Interactive Entertainment America & Kinetic Worldwide. […]
The study found OOH delivers more online activity per ad dollar spent compared to online banner ads and other offline media. According to the Ads Driving Online Activity survey, online activations including search, Facebook, Twitter, and Instagram activity generated by OOH advertising indexes at over three times the expected rate given its relative ad spend. […]
digital signage, smart kiosks and even connected dressing rooms are all shaping the way consumers and businesses interact with technology (and each other), and we are on the cusp of another wave of sweeping tech change, including self-driving cars, drones, artificial intelligence and virtual reality. Yet the mobile paradigm persists. […]
Digital signage will also be hugely affected by 5G’s incredible speed. With the ever-present issue of firewalls, coverage and speed of traditional wifi, in-store screens often cannot live up to their full potential. […]
There is an inherent anxiety around the wasted or seemingly dead time of public transport. At the same time, public transport networks are an amazing setting for digital signage, particularly as this is the only one in which people report feeling positive about ads, in stark contrast to online. People actually enjoy out-of-home adverts on the tube and bus networks more than anywhere else. […]
Professional and interactive displays can offer a variety of information in hospital s for patients, visitors and staff members. Here are five examples of where to find digital signage in a hospital and how they can be used. […]