With the introduction of programmatic, digital out-of-home is challenging decades-worth of media buying industry standards. Yet, as with any change, there is a learning curve to truly grasp the concept. […]
ZetaDisplay AB (‟ZetaDisplay” or the ‟Company”) has entered into an agreement to acquire all of the shares in the Dutch company QYN BV (”QYN”) for a purchase price of SEK 83.3 million, to be paid in cash, plus payment for net cash of approximately SEK 4.4 million and a possible supplementary purchase price, not to exceed SEK 53.2 million. […]
Over 200 digital signage technology exhibitors will take over the Las Vegas Convention Center this March for DSE 2018 (Digital Signage Expo). Now that registration is open, it’s time to recognize that this part of the pro AV industry is exploding. We know this partly because of how many exhibitors will be present at DSE 2018. […]
BroadSign is continuing its evolution from being a slick content management platform for digital OOH networks to one that also enables digital media planners to buy ad time on a variety of digital OOH networks. […]
Swedish digital signage solutions provider ZetaDisplay AB is continuing its European roll-up efforts, buying what it describes as the largest and leading provider in Holland. ZetaDisplay has done a deal to acquire all of the shares of QYN BV, for SEK 83.3 million, or about $10 million USD. […]
In today's OOH, just driving or walking by an advertisement does not constitute an impression. Geopath audited inventory are held to stricter guidelines and utilise a ‘likelihood to see impression’. Utilising eye-tracking studies, the organisation developed a list of factors that determine the probability that someone will actually look at an advertisement. […]
The city has just opened bids for 32 LED panels, one for each of 32 bridges on the ring road that is a major traffic artery encircling the city, reports Meio & Mensagem, Ad Age's editorial partner in Brazil. […]
Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that registration for its 2018 event is now open. DSE will be held March 27-30, 2018 at the Las Vegas Convention Center. […]
I offer a unique perspective as a former state regulator. In my opinion, the industry was a step ahead. […]
Two experts pick their favourite out of home campaigns and explain why their chosen work makes the most of the medium. […]
Following its launch in April earlier this year, Admedia have just announced the next roll out phase of Admedia Nexus – the largest roadside digital full motion network across the UK. From October the Nexus network will increase from 18 to 30 key sites that connect the UK’s top 20 conurbations. […]
Barry Frey, who as President and CEO of DPAA will be hosting the 10th annual Video Everywhere Summit on November 1 in New York city, recently interviewed some of the event's featured speakers on a variety of topics. […]
Consumers have lost trust in advertisers after the fake news debacle, revelations that as much as half of ad engagement comes from bots, and the growth in popularity of ad blockers. Intersection believes context-aware ads could benefit both brands and consumers–but only if they don’t go too far. […]
The decision, which takes effect Jan. 1, could weaken efforts by brands to reach coveted millennial urban dwellers in the nation's top media market. But the MTA's action is likely more of a speed bump than a pothole for booze marketers, considering the relatively small amount of money in play. […]
In the second quarter of 2017, marketers seemed to get the message about the importance of OOH. Ad spending on the format increased 1.5% over the previous year and reached $2.38 billion. For the year, investment in OOH is up 1% – an amount that is better than the increases made in other traditional local media formats. […]