The Drum: Burger King UK to invest in hyper-personalised DOOH campaigns

Amid growing demands from brand marketers around viewability and how to drive consumer action, PwC has predicted that DOOH ads revenues will overtake traditional spend in 2020, growing at a rate of 15% a year for the next four years. Earlier this year, Burger King and its media agency Vizeum ran a series of dynamic ads across JCDecaux's London network. […]