A Toronto company called ModiFace has unveiled a very snappy, very impressive augmented reality try-on mirror for MAC cosmetic stores that lets women – mostly – virtually try on different types and shades of things like lipstick, without actually using sample product at the counter. […]
The Publicis-owned agency Zenith predicts that advertisers will spend around $5.6 billion programmatically across TV, radio, cinema and out-of-home this year, which represents around 6% of total ad spend in these areas. […]
AdQuick has added new analytics features to its outdoor advertising platform that help advertisers measure the impact of their campaigns. Matt O’Connor, founder and CEO of AdQuick said, “When I was on the client side trying to find and book outdoor advertising space, I found the process extremely frustrating. […]
Hello London, the media partnership between Transport for London (TfL) and Exterion Media, has today launched DX3, London's newest digital advertising channel. From the beginning of February next year, there will be 60 new digital displays across the London Underground network, hosting dynamic, full-motion content, which customers will be able to watch when standing on station platforms. […]
Acer has partnered with Japan-based software integration service provider SMedio to begin marketing its digital signage products in Japan's smart retailing market, according to a Chinese-language Commercial Times report. […]
“The perfunctory hashtags for brand campaigns are on their way out. Or, more broadly speaking, the practice of getting consumers to share their brand allegiances in non-spontaneous moments is losing favor. […]
Setting the undoubtedly polarizing politics aside, a media buy involving a couple of big digital boards in Times Square looks interesting for what it is doing with visualized data. Maybe the content presentation is canned in some way, but it LOOKS like a private U.S. […]
Via Linkedin This is the renovated Axiom Telecom store in Dalma Mall in Abu Dhabi – which has a Microsoft Store-like approach to LCD displays not just being screens on walls, but largely being the walls. I like. Axiom is a big retailer and distributor of wireless products in the region. […]
I’ve seen no end of photos and videos of “magic” mirrors for fashion retailing applications, and one or two for hotel rooms, but this is the first suggestion of how an LCD mirror display with a touch overlay could be used in health and fitness. […]
“Three Billboards Outside Ebbing Missouri” – the People’s Choice winner at Toronto’s film festival – is an R-rated dark comedy starring Oscar winner Frances McDormand. The plot: a grieving mom uses billboards to pressure the small-town police chief (Woody Harrelson) to take action on her daughter’s unsolved murder. […]
A brainstorming idea 10 years ago from an FBI Citizens Academy – to put fugitives’ faces on digital billboards — has solved dozens of tough crime cases. […]
With an estimated 69% of purchase decisions made outside the home, outdoor advertising is the right medium to reach consumers on the move while they're in consideration mode. Big, bold billboards with copy that creates a sense of urgency (e. […]
Of the top 100 OOH advertisers in the third quarter, 37 of them doubled OOH spend from Q3 2016 including technology firms Google and Amazon. Ranked in order of OOH spending, the top 10 advertisers in the third quarter were McDonalds, Apple, Geico, American Express, CBS, Coca-Cola, Amazon, NBC, State Farm, and M&Ms, marking the brand’s first appearance on the list. […]
Providing an unbeatable presence in six major UK cities: Manchester, Liverpool, Birmingham, Edinburgh, Leeds and Sheffield, the 12 state-of-the-art screens generate a combined 8.5 million weekly viewed digital impressions. Each Tower is architecturally designed to provide a brand safe environment, while the high resolution 10mm pixel pitch screens provide unbeatable quality for brands. […]
Both static and full motion content delivered high levels of positive emotional response, but full motion creative delivered more branded peaks of memory encoding. The net impact of these measures in combination equated to a 2.5 stronger impact for full motion digital out of home compared to static. […]