It is better to begin with rudimentary yet highly functional voice-activated digital signage than complicated interactions with a high current risk of failure... There’s a lot of buzz in the industry about how voice integration in digital signage may be the next big step forward in how signage is used to interface with customers. […]
Two experts pick their favourite out of home campaigns and explain why their chosen work makes the most of the medium. Sometimes we just need to recognise the power of the product and the platform, then get the hell out of the way. I love love love the Coca-Cola screens illuminating Piccadilly Circus right now. […]
“There is most certainly a future for the AV integrator. As deployments continue to incorporate complex technology (robust media players, interactive hardware/software, etc.), the lines continue to blur between AV and IT. […]
The second in the series, to be presented Thursday, January 18 at 2 p.m. EST, will benefit transit operators, technologists and communications professionals responsible for their facilities’ digital communications network. […]
OOH Yes, a new breed of out of home (OOH) planning and buying specialist, has joined forces with Bitposter, the award-winning automated platform for trading OOH media, that will see OOH Yes bring the Bitposter platform into its planning and buying toolkit. […]
Primesight has rolled out its latest DOOH advertising opportunity in Leeds, with the first InLink installed on The Headrow. Already proving incredibly popular with consumers in London, the 70+ InLinks across six boroughs have had over 24,000 Wi-Fi subscribers to date, who have already used enough free data to stream over one million songs. […]
Digital Signage Federation (DSF) has elected Richard Ventura, VP of Strategy for NEC Display Solutions, to serve a second consecutive term as Chair of its 2018 Board of Directors. DSF, the independent not-for-profit trade organization serving the digital signage industry, also elected other members of its 2018 Board of Directors. […]
The chief executive officer of Clear Channel International has called out-of-home media the marketing industry’s “most under-told story” as the company plans double down its investment in digital screens and programmatic buying in Singapore. […]
In a first for the industry, the audit covers JCDecaux’s delivery and reporting of UK digital campaigns, meeting advertisers’ requirement for transparency in digital media. PwC audited the end-to-end process of JCDecaux’s proprietary media planning and booking platform, SmartBRICs for the three months ended 30 September 2017. […]
The latest Star Wars move – The Last Jedi – has opened in cinemas all over, and Disney is working with Twitter on a live campaign today that’s running on digital OOH boards in New York and Toronto. […]
Here is a summary of the questions posed and the responses from OSHA. Question 1: Would tying off to a “True Anchorage” satisfy the requirement for a “Fall Protection System” in lieu of a vertical lifeline? OSHA response: Yes, if employees maintain 100% fall protection while climbing, there should be no OSHA citation. […]
3,000,000 Wi-Fi subscribers across the Link network. 5X faster download speeds than cellular networks. 10X faster upload speeds than cellular networks. […]
Data transparency refers to marketers’ newfound ability to dive deeper into their collective data sets and retain the resulting knowledge within the organization in contrast to black box practices. It’s a topic that’s a lot less sexy than brand safety or fraud but is equally as important. […]
APN Outdoor’s senior marketing director, Jane King, has left the outdoor media giant to join rival Val Morgan Outdoor (VMO) as its head of marketing. King told B&T she will commence her new role at VMO in February, and is looking forward to working for the challenger brand. […]
Chicago’s 150 Media Stream is a 127-foot long and 19-foot high permanent installation in the lobby of the new 150 North Riverside office building. It is comprised of 89 individual vertical LED displays or ‘blades’ creating a canvas of over 3,000 square feet. […]