Location Data for Advertising: The New Transparency (AdExchanger)
Data transparency refers to marketers’ newfound ability to dive deeper into their collective data sets and retain the resulting knowledge within the organization in contrast to black box practices. It’s a topic that’s a lot less sexy than brand safety or fraud but is equally as important. […]
adexchanger.com
Fri, Dec 15, 2017 at 4:33 PM
Fri, Dec 15, 2017 at 4:33 PM