PricewaterhouseCoopers LLP UK (PwC) has audited JCDecaux’s digital play-out verification process (JCDecaux)
In a first for the industry, the audit covers JCDecaux’s delivery and reporting of UK digital campaigns, meeting advertisers’ requirement for transparency in digital media. PwC audited the end-to-end process of JCDecaux’s proprietary media planning and booking platform, SmartBRICs for the three months ended 30 September 2017. […]
Sun, Dec 17, 2017 at 1:13 PM