APN Outdoor launches The Transit Factor study in Western Australia (Campaign Brief)
APN Outdoor has joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement - to be known as the Transit Factor. The study paired ethnography, observing real people in their real world, with neuroscience, studying the brain's reaction to stimulus, to compare and identify the key differences between static and moving advertising. […]
Mon, May 8, 2017 at 7:10 PM