Wednesday, February 5, 2025

Editors’ Picks

Monday, January 22, 2018 Mon, Jan 22, 2018

Saturday, January 20, 2018 Sat, Jan 20, 2018

Friday, January 19, 2018 Fri, Jan 19, 2018

What To Ask When Advertiser Says Outdoor Doesn’t Work (Billboard Insider)

Have you ever gone on a sales call with a potential customer and heard this: “We tried outdoor once and it just didn’t work for us.”? When I hear this from a prospect, I can’t help but think of a dozen questions with which to respond. The biggest one I can think of is, “Why does outdoor prove successful for other companies in your industry but it did not for you? […]

billboardinsider.com
Fri, Jan 19, 2018 at 1:34 PM

“Three Billboards” Replaces Burma-Shave as Top Sequential Billboard Campaign (Media Village)

For nearly a century, Burma-Shave has held a unique position in the advertising world as having a famously impactful ad campaign that used a breakthrough strategy to build brand awareness. The brushless shaving cream brand used sequential billboards placed on highways and roads across America to increase consumer engagement, and in doing so successfully made itself a household name. […]


Fri, Jan 19, 2018 at 7:56 AM

Thursday, January 18, 2018 Thu, Jan 18, 2018

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