78% of Gen Z have searched for info after seeing an OOH advert: study (AdNews)
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Mon, May 29, 2017 at 5:51 PM
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With the WannaCry ransomware running amock across the globe and our favourite rum-loving pirate’s latest instalment being held captive by hackers, it is an ideal time to make sure that you have an ironclad digital security plan in place. This is especially important for digital signage network security. […]
Each Grand Prize winner earned the creative teams a free trip to Cannes Lions Festival of Creativity, as well as $50,000 of media space on the Astral Out-of-Home network for the client to run the campaign. Winners have been announced throughout May, with winners from the final region, Montreal, being announced last week at C2 Montreal. The full list of winners from each region can be found below. […]
The Tory leader is considering dispatching the advertising vans around the country as the part of a final push to convince voters she is best placed to negotiate Britain’s exit from the European Union. Tory strategists are hoping that switching the focus to the fact that Brexit talks start just 11 days after next Thursday's general election will concentrate minds among the electorate. […]
Display nerds at last week’s annual Society for Information Display’s annual DisplayWeek, this year in LA, saw among other things e-paper technology that was both color AND video capable. Tech developed by Silicon Valley start-up CLEARink, based on R&D that came out of the University of British Columbia, was among the Best In Show winners at the event. […]
Utah Jazz fans’ pleas for Gordon Hayward to stay in Utah have been entirely more creative than the attempts of Boston Celtics fans on social media. Though the billboards have been met with mixed reactions in some instances, there’s no denying that the intent and effort behind them are solid. […]
Guest Post: Joni Schmeichel, Daktronics Joni Schmeichel Recently, we have seen an increase in interest around Federal Communications Commission (FCC) compliance, and for good reason. This is a very important topic and one that should be taken seriously. It is vital for buyers of LED displays to understand this and do their research. […]
The competition watchdog’s recent decision to reject oOh!Media and APN Outdoor Group’s proposed merger attracted plenty of headlines. Less considered is the impact on smaller rival QMS Media and whether it is a takeover target as big players look for scale. To recap, I outlined a positive view on oOh!Media and APN Outdoor Group for The Bull in February 2015. […]
Guest Post: Loren Bucklin, ConnectedSign The single biggest content mistake being made in digital signage is asking displays to do too much. Put simply, many screens are way over-populated with data and information. It sometimes seems like the mistakes made in the print world have migrated to the digital signage displays. […]
TouchTunes and PlayNetwork have completed their previously disclosed merger to create the global market leader for music and branded entertainment media. […]
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The final words of the conference delivered by hosts Kevin Gleason and David Krupp were a quote by OOH veteran Doug Watts: "While those other media are crippled and fading, OOH has survived, adapted, and succeeded. OOH is not only still standing, it is standing tall. Your members and the industry as a whole have much to be proud of. […]
When thinking about promoting their business, few start-ups would consider out of home advertising. […]
Numerous studies, very consistently, said that the creative is responsible for between 2/3 and 3/4 of a campaign’s ROI. These companies work for all of the leading advertisers and, collectively, have experience with hundreds of brands over many decades. […]
The cost of an LED wall is a function of its physical size, the number of pixels packed into the wall, the quality of the LED components, and other value-added features. So many decisions affect the final price and it is useful to explore them all before selecting a product for your application. We’ll begin with the physical size of the wall. […]