BrightMove Media has announced plans to extend its London taxi network to 700 digital screens on top of 350 black cabs in the capital. […]
Quietly, traditional media have upped their game and made their numbers copper-bottomed. Route takes into account how quickly a person passes an out-of-home position, and prices it accordingly, while Thinkbox has tightened up its measures to include digital views (which are a surprisingly small proportion), and Newsworks make the case for print. […]
JCDecaux has been operating this franchise since 1983 and the new contract will include 1550 bus/tram-shelters as well as 350 city information panels. 650 new bus/tram shelters designed by Lord Norman Foster will be installed while 900 existing bus-shelters will remain. This shows the high-quality maintenance delivered by the JCDecaux in house maintenance teams over the years. […]
The two companies signed a multi-year deal to promote prominent Chinese brands to American consumers via Clear Channel’s digital out-of-home media in Times Square and in major U.S. airports, starting with San Francisco International Airport (SFO). […]
Today’s audiences certainly expect that the companies they engage with are able to interact with them when, where, and however it suits them. Whether they’re engaging with retailers at physical stores or via websites, mobile apps, call centres, kiosks, or digital signage, they’re demanding a suitable and interlinked experience with the brand. […]
You've seen them hovering over highways, shining in shopping malls or alerting your next bus ride. And you're going to see more of these giant electronic billboards in Alberta. Also known as digital signage - sometimes even "faces" - outdoor billboards are a big part of the growing out-of-home advertising industry. […]
Art Everywhere US, an initiative that will transform billboards, bus shelters, subway platforms, movie theaters and other public spaces into free, open-air art galleries across the country in early August, announced the artworks it will display at the recent annual meeting of the United States Conference of Mayors in Dallas. […]
01 Jul 2014 AdNews The Out of Home advertising sector has recorded another jump in revenue, rising 9% in the second quarter compared to a year ago. At the same time year-to-date revenue is up 5.5% compared to the same time last year. […]
UK mobile advertising will overtake the multi-billion pound newspaper and magazine market next year, and surpass TV ad spend to hit £4.5bn in 2016, according a new forecast. […]
Including a call to action is the most important part of digital signage content design. And it's not just design … it's strategy. If you don't ask your audience to take action, you'll never know if your messages are working. […]
A multisensory digital signage campaign for a new laundry soap brand recently gave off a whiff of summer and got shoppers hopscotching along. Working with JCDecaux Innovate, Kinetic Active, Kinetic Worldwide’s in-house technology division, launched the two-week campaign for Unilever's new Surf Wild Flowers and Morning Dew fragrance in shopping malls across the U.K. […]
By adding the Quividi data connector to the PADS4 digital signage software, NDS provides a strong retail solution to display relevant content that instantly adapts to the in-store audience. It helps store owners influence purchase decision making and enhance shopper engagement. […]
The team turned to Westbury National Show Systems to implement an audience-engaging video and lighting system for in-game entertainment purposes. […]
E Ink has some serious aspirations in the digital signage business, with a goal of digital posters representing as much as 30% of the company’s overall revenue within a few years. That’s possible, the company says, because selling one 32-inch display equates to selling the substrates for about 25 e-readers. […]
Comptoir des Cotonniers took a step forward in mobile commerce on the 28th of May. […]
