The 20-year-old Laqshya Media Group is the largest player in the out-of-home advertising industry in India that is dotted with small, family-run enterprises. […]
JCDecaux Netherlands, has been awarded the 5 year exclusive contract for the entire portfolio of outdoor advertising assets owned by the Rotterdam Public transport company RET, one of the largest in the country. […]
The out of home (OOH) advertising industry yesterday honored seven industry leaders with its most esteemed awards. Reagan Outdoor Advertising Chairman William Reagan was presented with the highest honor, the Myles Standish Distinguished Achievement Award of Excellence, from the Outdoor Advertising Association of America (OAAA) at the trade association’s national convention in New Orleans. […]
The Outdoor Advertising Association of America (OAAA) presented 48 Awards Tuesday at the 75th OBIE Awards Show, held during the 2017 OAAA\Geopath National Convention + Expo in New Orleans, LA. The OBIE Awards recognize exceptional OOH advertising design. […]
The pornographic videos appeared on the digital billboard at around 5.30pm on Monday evening. It is believed the clips were streamed from adult website PornHub and were immediately noticed by passersby. A video of the shocking incident quickly went viral after it was uploaded to Twitter. […]
In 2016 industry revenue hit an all-time high of 7.6 billion dollars. OOH has grown in every one of the last 28 quarters. Every segment of the business was up in 2016 – digital and printed – billboards, street furniture, transit, and place-based OOH. […]
OMD UK is the most shortlisted media agency in the 2017 Outdoor Media Awards, run by Campaign and Clear Channel. Sister OMD group agency Manning Gottlieb OMD and WPP's MEC are close behind, each having three shortlisted entries to OMD UK’s four. […]
The Cape Town Chamber of Commerce and Industry has complained that a new draft by-law relating to out of home advertising in the city is too complicated, and that it appeared “control freaks” had put emphasis on “petty and excessive regulation”. […]
New York-based Geopath, which was formerly known as the Traffic Audit Bureau for Media Measurement, has partnered with marketing tech firm Ayuda[x] to power its new OOH (out-of-home) audience measurement solution. Geopath is a non-profit organization acting as an independent auditor for OOH media in the US. […]
Digital place-based advertising goes further than other media to report on viewed actual impressions as well as viewable OTS impressions - and with good reason! While all other digital media have a 1-to-1 ratio of ad plays to ad impressions due to the expectation that only one user is at the screen at any one time. […]
Artist and activist filmmaker Robin Bell rolled up and parked a van across the street from the Trump International Hotel in Washington, did a quick set-up, and started projection-mapping a set of provocative messages on the hotel entrance header aimed squarely at the guy whose name is on the front. […]
Slovenia’s Visionect has started marketing a 13-inch E Ink display that will run for as long as a year before needing its battery recharged. Called the Onethree – presumably based on the 13-inch size – the unit is touted as a Place and Play device that can go where it needs to go, and draw for a year about as much energy as it takes to brew one cup of coffee. […]
Under the partnership, DOmedia will integrate its OOH-focused technology with Rubicon Project’s “omnichannel” exchange, which aggregates media inventory, across multiple formats, and makes it available to advertisers around the globe via hundreds of Demand-Side Platforms (DSP) and trading desks. […]
One of the largest out of home media companies in Canada, PATTISON Onestop, has signed on with a programmatic media-buying to fully automate placements for at least part of its digital inventory. The platform, dubbed Campsite, enables PATTISON Onestop to make a portion of its digital inventory available to media buyers via real-time bidding. […]
The global ransomware attack that bubbled up late last week has affected a wide variety of system in scores of countries – everything from small businesses to hospital patient management systems – so it was inevitable it was also going to affect some digital signage operators. Digital signage vet Dan Parisien, now with Quividi, speculated as much in a weekend tweet. […]
