Numerous studies, very consistently, said that the creative is responsible for between 2/3 and 3/4 of a campaign’s ROI. These companies work for all of the leading advertisers and, collectively, have experience with hundreds of brands over many decades. […]
The cost of an LED wall is a function of its physical size, the number of pixels packed into the wall, the quality of the LED components, and other value-added features. So many decisions affect the final price and it is useful to explore them all before selecting a product for your application. We’ll begin with the physical size of the wall. […]
Digital billboards will display buckle-up safety messages May 26 through 29, the Memorial Day weekend. The safety effort is co-sponsored by The Ad Council, which also arranged for printed billboards. Orders “sold out. […]
“There is no SIC code for this industry and it’s such a broad industry. There is no standard that defines those who do digital menu boards and those who do corporate communications, and those who do just hardware or software, for example,” Dixon said. Dixon added there is a hurdle that exists globally in the digital signage industry. […]
The new challenge for advertisers is to create digital signage content that adds value to encounters with their brands. These six companies have managed to develop immersive content that leads individuals through unforgettable branded experiences. […]
Politics and laws are in a bit of “who knows what’s gonna happen next?” state these days in the U.S., but assuming states that decriminalized marijuana are not shut down federally, this is a big growth area for a bunch of industries – including digital signage. […]
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The future of digital signage will comprise many functions and features including personalization, data analysis, augmented reality, interactive media and artificial intelligence. Technologies will be trickier. Nobody wants to show down and wait. […]
The buying and selling process. Educating the creative agencies. Moving away from price to value. […]
The latest Digital Signage & Professional Displays Market Analysis from IHS Markit – which the company makes available to Digital Signage Federation members – has a bunch of interesting nuggets of information. […]
Campbell’s Soup Chases the Weather. Oreo Captures the Eclipse. Citi Bank Goes Digital in the City. […]
The first quarter of 2017 attracted 25 submissions from OMA members, including Adshel, APN Outdoor, Bishopp Outdoor Advertising, JCDecaux, oOh!media, Paradise Outdoor Advertising, and QMS Media. Guest judges included M&C Saatchi associate creative director Paula Keamy, Tonic Health marketing manager Joanna Mitchell and Ayuda managing director Remi Roques. […]
The Outdoor Advertising Association of America (OAAA) shows how out of home (OOH) advertising can be impactful in its many forms. […]
A rewrite of North Carolina’s outdoor advertising regulations could bring more financial compensation to owners of roadside billboards when governments require they be dismantled to make way for new projects. But government officials, including Gov. […]
The emergence of System on Chip technologies has certainly stirred the pot in the digital signage world; dividing opinions within the hardware industry but unifying the Content Management System community. While the argument can be made for and against SOC, it can become somewhat pointless; there is a place for both. […]
