What To Ask When Advertiser Says Outdoor Doesn’t Work (Billboard Insider)
Have you ever gone on a sales call with a potential customer and heard this: “We tried outdoor once and it just didn’t work for us.”? When I hear this from a prospect, I can’t help but think of a dozen questions with which to respond. The biggest one I can think of is, “Why does outdoor prove successful for other companies in your industry but it did not for you? […]
Fri, Jan 19, 2018 at 1:34 PM