Sponsored Feature. A digital lobby directory may very well be your visitors’ first point of contact when they enter your building. For this reason alone, it’s most important to have a well-designed directory that is not only visually appealing but also completely functional. […]
Sharing the stage at the all-day event -- part of the annual New York Digital Signage Week® (October 30-November 3) -- will be thought leaders from leading brands and agencies, along with prominent journalists and authors. […]
This episode we talk to Vlad Edelman, CEO of HEROFI, who won a Gold medal Apex Award in the Food & Beverages category at DSE 2017 for their work with Buffalo Wild Wings. Although Buffalo Wild Wings is the largest sports bar chain in the world, operating over 1,200 restaurants, they were facing some challenges relating to identity, uniqueness and differentiating themselves in their communities. […]
In India, the ambient out of home (OOH) category has always been restricted to malls and cinema halls. While the conversion of cinema halls into multiplexes has in itself expanded the scope of advertising in closed door locations, ambient media today is much more than just malls and movie theatres. […]
It’s the precious moments like these that Ocean Outdoor was able to play in real time for the public to watch over again and, of course, help Team GB drum up even more support for the athletes. After the huge success of London 2012, the athletes needed the same, if not more, amount of cheer from their home towns. […]
New frontiers are always emerging, but one in particular consistently rewards advertiser creativity with unparalleled engagement, and that’s interactive digital signage. When you’re exploring the world of digital signage solutions for your company, it’s good to know the language. […]
Under the agreement, OOH automated trading platform Bitposter will work with JCDecaux to provide buyers with an additional front-end interface through which the media owner is able to deliver automation at scale. […]
Skoda UK has launched a new digital out-of-home campaign to promote the new Kodiaq SUV. Combining contextual data with inspirational messaging, it’s a pretty nifty example of digital out-of-home (DOOH) advertising. Here a run-down of the campaign and a few reasons why it works. […]
Drawing upon direct experience with digital signage deployments, we’ve identified 6 client red flags that A/V and system integrators should watch out for before accepting digital signage clients. It costs money to turn down a digital signage project but saying “yes” to the wrong digital signage clients is equally as costly. […]
700 + delegates; Multi-screen, Programmatic, Location Data, New media models, Brands & Technology; Key Speakers, Panels, Experiential Exhibits, Superior Networking; Brands, Agencies, Media Owners, Ad Tech, Mobile, Research, & more! […]
Reflect works with clients to power their digital place-based networks with robust solutions, including the newly released AdLogic platform for managing large-scale advertising programs for digital signage networks. Reflect also helps clients to monetize their networks with the ReflectMedia service offering for content programming and media sales. […]
Each conference badge was enabled with dual-sensor technology. Attendees tapped their phones against the NFC-enabled badge to receive conference materials, contextual content and real-time information, including the event agenda, local weather updates, social media feeds and nearby restaurants. […]
From a reader: corporate communications screen at the world headquarters of AmEx. They’re using smart TVs, not pro displays Someone didn’t monkey with the settings during set-up, so the bottom 25% of the screen is running what’s effectively an ad banner for LG. The thing is in demo mode. […]
Visitors at Washington’s Union Station got an X-rated surprise when pornographic videos began streaming on a digital advertisement board there. Beverley Swaim-Staley, president and CEO of the Union Station Redevelopment Corporation, says an ad board near the Metro train entrance played pornographic videos Monday. The video lasted for a few minutes before someone was able to turn the board off. […]
Over on Twitter, everyone couldn't get over that a normally mundane, regular train station got some action. […]
