Thursday, March 28, 2024

Editors’ Picks

Tuesday, May 9, 2017 Tue, May 9, 2017

IoT proves its value in driving customer experience and operational efficiency (DSToday)

Many retailers still don't realize the value of IoT and may harbor a skewered view of cost and deployment, said Steve Hornyak, CEO of Trax Americas. "Many retailers see IoT and AI as providing additional 'deeper' information but the reality is they are already drowning in data and do not need more," Hornyak told Retail Customer Experience in an email interview. […]

digitalsignagetoday.com
Tue, May 9, 2017 at 5:38 AM

How to Use Digital Kiosks and Signage to Enhance Your Business (Business News Daily)

Having a bunch of screens can be expensive and might seem like an over-the-top investment, but it doesn't have to be. The race for improved, low-cost computing is bringing down the possible outlay for running one or several computers in a kiosk mode. The following are some situations where a kiosk mode may make sense, and some possible tech offerings for putting them into practice. […]

businessnewsdaily.com
Tue, May 9, 2017 at 5:29 AM

Monday, May 8, 2017 Mon, May 8, 2017

APN Outdoor launches The Transit Factor study in Western Australia (Campaign Brief)

APN Outdoor has joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement - to be known as the Transit Factor. The study paired ethnography, observing real people in their real world, with neuroscience, studying the brain's reaction to stimulus, to compare and identify the key differences between static and moving advertising. […]


Mon, May 8, 2017 at 7:10 PM

Special Report: ‘tipping point’ on the way for restaurant self-serve kiosks (Kioskmarketplace)

McDonald's and Wendy's grabbed the industry's attention this year in announcing plans to introduce self-order kiosks. Wendy's plans to have kiosks in 1,000 locations this year, while McDonald's will have them in all stores after testing kiosks in 500 restaurants. A special report, sponsored by Frank Mayer And Associates Inc., explores the state of self-serve kiosk deployments by restaurants. […]

kioskmarketplace.com
Mon, May 8, 2017 at 7:03 PM

Sunday, May 7, 2017 Sun, May 7, 2017

Virtual and Augmented Reality in OOH: creating authentic experiences (JCDecaux)

Virtual Reality and Augmented Reality have been around for a while now, and the growth of these platforms continues to go up with a combined predicted value of US$150bn by 2020. With market developments, such as Facebook’s acquisition of Oculus Rift in 2014 (VR) and the huge success of Pokémon GO (AR) last year, these technologies had come to the forefront of marketing hot topics. […]

jcdecaux.com
Sun, May 7, 2017 at 4:42 PM

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