Editors’ Picks

5 Reasons to Celebrate Your Brand Anniversary with Out-of-Home Advertising (Clear Channel Outdoor)

Not everyone looks forward to their birthday (especially when phrases like "Pushing 40" and "Reaching 50" are the norm) – but brands sure do. They have cause for celebration as their companies have withstood the challenges of the marketplace over many decades, and have a legacy to show for it. […]

blog.clearchanneloutdoor.com
Sat, Jan 27, 2018 at 7:50 PM

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ISE 2018 to host Digital Signage Summit February 7, 2018 in Amsterdam (AVInteractive)

The half-day conference, on the morning of Wedesday 7 February, aims to give participants insights into trends and the strategies of the industry’s brightest, most talked about and controversial minds. The 2018 ISE Digital Signage Summit will focus on the shift in the digital signage value chain. […]

avinteractive.com
Sat, Jan 27, 2018 at 7:46 PM

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Nancy Fletcher: From Palm Springs to Anytown, USA, signs are part of our culture (Desert Sun)

On the day Oscar nominations came out (a billboard movie got seven nominations), I was thinking about a waitress from Palm Springs. Naomi Parker Fraley, the real Rosie the Riveter, had died at age 96. Her lengthy obituary in The New York Times was worthy of rock stars or heads of state. […]

desertsun.com
Fri, Jan 26, 2018 at 7:29 AM

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16:9: Get Smart With Automated Digital Signage Applications

Guest Post: Debbie DeWitt, Visix We all want to be smart. Debbie DeWitt The word smart means showing quick intelligence, but can also mean socially elegant and sophisticated. […]

sixteen-nine.net
Fri, Jan 26, 2018 at 6:51 AM

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How Smart Cities Are Creating New OOH Opportunities For Marketers (GeoMarketing)

Emerging smart city initiatives 'are an incredible emblem of urban progress,' says Loom Media's Jonathan Schulhof. […]

geomarketing.com
Thu, Jan 25, 2018 at 6:00 PM

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Can digital signage, kiosks catch up to 5G? (DSToday)

If you're finding it hard to keep up with the pace of artificial intelligence and the Internet of Things, don't expect it to get easier. At left, moderator Sue Marek of SDxCentral poses questions about 5G to Cristiano Amon of Qualcomm, Qi Lu of Baidu and Hans Vestberg of Verizon during a CES keynote presentation. […]

digitalsignagetoday.com
Thu, Jan 25, 2018 at 5:51 PM

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Warc: OOH advertising claims significant business results

The use of out-of-home in advertising campaigns can significantly boost growth in profits and market share while also gaining new customers, a new study suggests. Industry analyst Peter Field, commissioned by OOH media agency Rapport, examined 147 case studies of effectiveness advertising and marketing campaigns from the IPA’s Effectiveness Awards Databank. […]

warc.com
Thu, Jan 25, 2018 at 5:49 PM

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Mobile + OOH = Better Together: Viewpoint (Mobile Marketing Mag)

The latest Magna numbers as always, sent media land scrambling to see how their medium is faring compared to others. Out of home (OOH) has been doing well, with steady 3 per cent growth globally and Digital OOH predicted to enjoy strong growth close to the pace of online. […]

mobilemarketingmagazine.com
Thu, Jan 25, 2018 at 5:45 PM

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Out of Home Advertising is Cheaper Than Facebook Ads (Billboard Insider)

If I were to ask you what is a cheaper advertising medium than Facebook, you might say Adwords. Maybe you’d say Twitter. But I guarantee you, that the vast majority of everybody reading this article would not say Out of Home, i.e. […]

billboardinsider.com
Thu, Jan 25, 2018 at 7:46 AM

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How Landmark Infrastructure buys of home advertising ground leases (Billboard Insider)

Landmark aggressively contacts landlords. Landmark has approached the landowner 19 times in the past three years asking him to sell his ground lease. […]

billboardinsider.com
Thu, Jan 25, 2018 at 7:46 AM

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16:9: How To Get Your Head Around LED Pixel Pitch

Guest Post: Mitch Leathers, SNA Displays For pedestrians, auto traffic, event-goers and other consumers, nothing turns heads and captures attention quite like digital signage. Mitch Leathers Dynamic and vivid LED displays prove superior at content delivery and message dissemination compared to traditional advertising tools such as printed posters, billboards and other types of static signage. […]

sixteen-nine.net
Thu, Jan 25, 2018 at 7:01 AM

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OOH advertising can ‘boost brands’ market share by a third’, claims new Rapport and IPA study (Campaign)

The study focused on "power users" of outdoor media, who have invested at least 15% of their budgets on the medium. Field claimed that those campaigns receive a boost of over one-third in market share and a 20% increase in profit growth. […]

campaignlive.co.uk
Wed, Jan 24, 2018 at 6:31 PM

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Four Tips for Effective Digital Menu Board Content (DSConnection)

Digital menu boards can be situated in various areas in your restaurant, catching the eyes of hungry humans looking for their next bite to eat. Here are four ways in which you can make the most of Digital Menu Boards and use them for more than just displaying pictures of food: Use Your Digital Menu Boards to Upsell: We are an indecisive bunch when it comes to what we want to eat. […]

digitalsignageconnection.com
Wed, Jan 24, 2018 at 4:56 PM

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16:9: Hong Kong Firm Behind Clusterf*ck Kinetic LED Sign In Times Square Touting Job At DSE Stand

A couple of industry friends registered for DSE are on email lists for the show that included this one pushed out by Radius Displays, one of the companies behind the highly-ambitious, terribly ill-considered robotic Coca-Cola LED display in Times Square. The launch videos and photos of that kinetic LED sign for Coca-Cola in Times Square look amazing, but the thing has been a technical mess. […]

sixteen-nine.net
Wed, Jan 24, 2018 at 1:14 PM

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16:9: Stratacache Adopts Auto Plant Practices To Produce New Drive-Thru Displays By 1,000s At Dayton Factory

Dayton, Ohio-based STRATACACHE is known primarily in the digital signage industry as an aggressive, fast-moving software and solutions company, and I doubt many industry people think about the company as a hardware manufacturer. But STRATACACHE is now very seriously into manufacturing outdoor-ready displays for the largest U.S. […]

sixteen-nine.net
Wed, Jan 24, 2018 at 9:35 AM

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