Warc: OOH advertising claims significant business results
The use of out-of-home in advertising campaigns can significantly boost growth in profits and market share while also gaining new customers, a new study suggests. Industry analyst Peter Field, commissioned by OOH media agency Rapport, examined 147 case studies of effectiveness advertising and marketing campaigns from the IPA’s Effectiveness Awards Databank. […]
Thu, Jan 25, 2018 at 5:49 PM