Editors’ Picks

Mediatel’s Out-of-home Summit: TV and OOH budgets are now “ring-fenced”

Speaking at Mediatel's inaugural Out-of-Home Summit on Tuesday, Simon Valcarcel said no other channels give O2 the same scale, fame and high awareness that OOH and TV do - and that the money they invest in OOH will only increase in future. "Over the last couple of years [our OOH budget] has increased, particularly as we’ve started to prove effectiveness and driving footfall," Valcarcel said. […]

mediatel.co.uk
Mon, Jan 29, 2018 at 7:33 PM

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3 ways digital signage can benefit from blockchain (DSToday)

You almost certainly have heard by now of bitcoin, the decentralized virtual currency that soared in value before the holidays to nearly $20,000 before settling back to the $10,000 range. You might have also heard about blockchain, the decentralized ledger that supports bitcoin and other virtual currencies. Blockchain isn't just for digital currency, though. […]

blockchaintechnews.com
Mon, Jan 29, 2018 at 7:24 PM

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Why challenge to Tennessee’s Billboard Law may pose a threat to OOH industry

Insider’s take: The case is worrisome. Thomas has found a deep-pocketed parter to litigate. There’s an Irish proverb which goes “Better the devil you know than the devil you don’t know. […]

billboardinsider.com
Mon, Jan 29, 2018 at 6:47 PM

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Nancy Fletcher: What does the billboard movie tell us about today’s billboards? (The Drum)

From New York’s Times Square to tiny Sylva, North Carolina—- where “Three Billboards” was filmed – billboards are cheerleading for the billboard movie. Hip, say-it-loud promotion reveals key modern attributes about this oldest form of mass media: Speed Old-style billboards used in the period-piece “Three Billboards” movie were printed on paper. […]

thedrum.com
Mon, Jan 29, 2018 at 7:53 AM

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Forbes: What To Take Away From Retail’s Big Tech Show For 2018

The National Retail Federation’s Big Show is always a test case for how retailers are going to approach the next year. If holiday sales are bad, retailers pull back and don’t send strong technology spending signals for the next year. If holiday sales are good, retailers are euphoric and in all of the wildest technology exhibits, contemplating the most far-flung futures. […]

forbes.com
Mon, Jan 29, 2018 at 7:48 AM

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Exterion Media to manage ads on 700 Lothian buses in Scotland, including on-bus digital screens (Pioneering OOH)

Exterion Media, Europe’s largest privately-held Out-of-Home (OOH) advertising business, has entered into a long-term media partnership with Lothian, cementing its position as Scotland’s largest OOH media owner. Every year Lothian’s fleet of 700 buses undertakes over 120 million journeys a year across Edinburgh, Scotland’s capital city and financial, cultural and tourist hub. […]

pioneeringooh.com
Mon, Jan 29, 2018 at 7:39 AM

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Why it’s time for the Out-of-Home industry to participate in the contemporary networked advertising ecosystem (Billboard Insider)

I believe that this is the OOH industry’s lucky timing moment. The forces, tools, technology and desires that will enable us to compete, compare and promote our media within the greater advertising landscape, are now present and available. It is up to us to put in the hard work required to turn timing into good fortune. […]

billboardinsider.com
Sun, Jan 28, 2018 at 7:37 PM

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16:9: Cineplex Wins Turnkey Deal To Run QSR Menu Boards For Biggest McDonald’s Franchisee On Planet

Toronto-based Cineplex Digital Media has done a deal with a company billed as the largest independent McDonald’s franchisee in the world to deploy, maintain and operate digital menu boards at McDonald’s locations way south in Argentina, Brazil and Uruguay. […]

sixteen-nine.net
Sun, Jan 28, 2018 at 7:35 PM

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Today’s outdoor advertising has no place for mediocrity (Linkedin)

"Wow, you work for a billboard company… geez, sorry." "Sooooo… you couldn't get in at an agency and had to settle for Out-of-Home… ?" "You've seen billboards, right… why do you work there? […]

linkedin.com
Sun, Jan 28, 2018 at 7:34 PM

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16:9: Outcome Health Settles Messy Legal Spat; Founders Kicked To Board of Largest DOOH Network in Healthcare

Chicago digital OOH media company Outcome Health has reached a settlement in a messy dispute with high profile investors, but the deal punts the two founders from their jobs. Founders Rishi Shah and Shradha Agarwal are now Chairman and Vice Chair of the Board of Directors, shifting from CEO and President respectively. A search is on for a new CEO. […]

sixteen-nine.net
Sun, Jan 28, 2018 at 7:32 PM

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What factors determine OOH advertising rates? (DOmedia)

We all know that billboard prices can vary widely, but what actually causes some billboards to be more expensive than others? There are lots of different variables that can impact OOH pricing. This post will explain what those variables are and why they matter. […]

blog.domedia.com
Sun, Jan 28, 2018 at 7:31 PM

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Samsung Insights: What digital signage can do for your campus

Many universities and colleges have the population, services and infrastructure to rival big towns or small cities, and digital signage is proving a particularly effective tool for communicating happenings to everyone on campus. […]

insights.samsung.com
Sun, Jan 28, 2018 at 7:10 PM

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Understanding the Parts of a Digital Signage Network: DSE 2018 Seminar March 28

Digital signage is not only about the initial design, but also about the integration of all of the individual products that go into a network so that everything works together in harmony. […]

Sun, Jan 28, 2018 at 7:07 PM

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OOH Regulatory Roundup January 26, 2018 (Billboard Insider)

Three regulatory issues to review this week. CBS Pittsburgh reports Lamar and the Pittsburg Mayor have failed to reach a compromise on the Mount Washington sign and both sides have presented their arguments in court. Lamar contents that the sign is in accordance with city law. […]

billboardinsider.com
Sun, Jan 28, 2018 at 6:46 PM

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A Look at the Philadelphia Eagles’ Successful OOH Campaign (PIWorld)

Philadelphia Eagles football fans sometimes get a bad wrap. After all, throwing snowballs at Santa Claus doesn’t make for great impressions. But the Eagles are part of the culture here; and diehard and casual fans alike are euphoric about the upcoming Eagles-Patriots Super Bowl showdown. […]

piworld.com
Sat, Jan 27, 2018 at 8:15 PM

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