Exterion Media to manage ads on 700 Lothian buses in Scotland, including on-bus digital screens (Pioneering OOH)
Exterion Media, Europe’s largest privately-held Out-of-Home (OOH) advertising business, has entered into a long-term media partnership with Lothian, cementing its position as Scotland’s largest OOH media owner. Every year Lothian’s fleet of 700 buses undertakes over 120 million journeys a year across Edinburgh, Scotland’s capital city and financial, cultural and tourist hub. […]
Mon, Jan 29, 2018 at 7:39 AM