The Out of Home media and advertising (“OOH”) industry is undergoing a digital and data-driven transformation. OOH reaches consumers who are “on the go” or in transit and encompasses a variety of formats including billboards, posters, transit advertising (bus wraps, taxi tops, airport displays), street furniture, kiosks, and retail signage. […]
There's very little discussion about how digital signage advertising actually influences consumer behavior. Kinetic Panel's research reveals valuable feedback from the people that matter most to businesses, the consumers! How is digital signage advertising affecting consumers? […]
APN Outdoor revenue is up four per cent for FY17, to $342.9m from $330.9m the year before. Like other outdoor advertising companies, APN saw a rise in its digital revenue, up 13 per cent while revenue from classic (print) adverts has stabilised. Classic revenue was at $214.3m for FY17, down 1 per cent from $216m the year before. […]
The out of home giant, which also owns Junkee Media, Cactus Imaging and Executive Channel Network (ECN), reported $380.3m in revenue, up 13.1% in 2017. The out of home giant, which also owns Junkee Media, Cactus Imaging and Executive Channel Network (ECN), reported $380.3m in revenue, up 13.1% in 2017. […]
Imageonix Technologies, a "technology integrator" with extensive involvement in facial recognition, joined DPAA in 2017. Mike Broggie, CEO of Imageonix, spoke with Mel Stott about the company's plans to win a market share in DOOH advertising. You recently announced a partnership agreement with Tokyo-based Ayonix to offer a series of facial recognition products in the U.S. […]
The video above, comprised of footage from this year’s APEX Award Finalists, gives a sneak peek of some of the finest real-life digital signage and communications deployments of the last year. More importantly, it is a two-minute showcase of what’s possible in this industry across verticals ranging from retail and restaurants to entertainment venues, hospitality and higher education. […]
I have traded emails with Joaquim Lopes for at least couple of years now, and he has been telling me about his company 4YouSee and its efforts providing software and services to the Latin American digital signage market. He was at Integrated Systems Europe in Amsterdam a couple of weeks ago, and when we finally met in person, I suggested we grab a quiet spot and do a podcast chat. […]
OOH ad operator oOh!Media is fast-turning turning itself into a digital media and tech platform to compete for clients against online giants Facebook and Google. Chief executive Brendon Cook, who announced a 35.5 per cent increase in net profit over calendar year 2017 to $33.1 million, said his focus was to transform the business into a digital company. […]
Digital billboards transform after dark from spooky and unsettling into full blown ghost-inspired scarefest. UKTV’s premium entertainment channel W is using disruptive scare tactics to build anticipation for new reality TV show Celebrity Haunted Mansion. […]
Ooh!Media has grown profitability at a far greater pace than revenue in 2017, outpacing the outdoor advertising sector in a fiscal year that saw it emerge as a clear number one in this market. The outdoor company lifted revenue by 13.1% to $380.3 million and, remarkably, gross profit by 21.1% to $175.5 million against an advertising sector that reported 6% growth to $837.1 million. […]
To overcome the challenges they face competing with e-commerce sites and other retailers, brick-and-mortar retailers are adopting many different approaches to personalize the shopping experience for their customers. Smart digital signage, which combines facial detection software and anonymous analytics, is a tool that enables retailers to engage customers and provide an extra personal touch. […]
Clear Channel International is one of the world's largest outdoor advertising firms, with hundreds of thousands of billboards. But as technological change sweeps through the industry, and digital displays replace paper posters, CEO William Eccleshare says a good boss needs to keep on learning. […]
Formetco is a privately-held firm which manufactures digital signs and sells billboard products. How did Formetco get started with LED Digital Billboards? Formetco’s history and successes are all based on our experience in the out-of-home industry and how our products meet and exceed our customer’s needs and expectations. […]
Thanks to a new and innovative web platform, no budget is too small to get your message on a billboard. Really. DDI has partnered with Blip, a self-serve inventory purchasing platform that allows advertisers to directly buy digital billboard space one ten-second placement, or “blip,” at a time. […]
“I’ve been attending DSE for the past 10 years and have seen the industry dramatically change during that time. I believe it’s hard to bear witness to that change without experiencing it first-hand, given that there is only so much information you can consume through reading. After all, this is an industry that thrives on visual engagement! […]