At a time of declining traditional media budgets, out-of-home (OOH) seems to have found a way forward. The combination of OOH with digital and mobile-location data is proving to be very effective. A case in point is REI’s ongoing #OptOutside campaign. […]
This new cross-media audience measurement standard will build on earlier 3MS-related output to measure and standardize impressions, remove invalid traffic, establish common viewable parameters and the role of duration requirements and create a set of recommended standard practices for data collection across platforms. […]
“CITIES: the new deal” reveals a number of preconceptions, comments and illustrations on the development of cities, their practices and their use. Each opinion contributes to the quality of this book, which provides revealing and informative insights into our changing world. […]
Guest Post: Sean Matthews, Visix Sean Matthews While costs are certainly coming down, a comprehensive digital signage deployment is still a chunk of change. What a shame to spend all that money and then fumble the project when it comes to getting the system up and running. Unfortunately, that happens far more often than you might think. […]
Longer drive times; More exposure; More center console advertising; Foreman believes it is only a matter of time before self driving cars become dominant, even if it might take a while. He argues a single fatality with a self driving car, while tragic, is small compared to the 32,000 deaths caused by car accidents in America every year. […]
It's hard for your display to be relevant to a customer when they have a more relevant Facebook page open on their phone. One way, however, for retailers to reach these distracted customers is to integrate interactive elements into digital signage. At that point, digital signage has crossed the border into the world of kiosks. […]
Canadian digital signage projects picked up one-third of the 2018 Apex Awards—nine out of a total of 27—at a special ceremony during last month’s Digital Signage Expo (DSE) in Las Vegas, Nev. The 18th annual awards were handed out at the Renaissance Hotel’s ballroom. […]
Contending with several unnamed competitors, Netflix’s potential purchase would secure advertising spots along the famous Sunset Strip, Los Angeles Airport and on all major LA freeways. Billboards on the Sunset Strip can reportedly cost up US$140,000 (AU$182,000) per month, and Netflix has been known to be fond of the platform. […]
The AT&T digital signage will provide features on retirement planning, management of student loan information and similar topics. The carrier is working with Cineplex Digital Media on the project, which features the provisioning of the branches with screens with custom content. […]
Lots of buzz about last friday’s announcement that Netflix bid $300 million for Regency Outdoor. Here’s a sampling: Observer: Billboards may seem pretty quaint in the age of social media, but Netflix has already shown it knows how to use them for maximum effect. Last year, plain white billboards featuring black text that read “Netflix Is a Joke” appeared in New York and Los Angeles. […]
Shifting from selling impressions to selling audiences: Without question, this is one of our industry’s biggest challenges, understanding that we’re not just selling signs or billboards. We need to make our clients understand that we can deliver audiences and we can do so on a large scale. Our screens are seen by thousands of people every day. […]
Via Pot Network With all of Canada going to legalized cannabis this summer and more U.S. states doing so (California is roughly the same population as Canada) there will be a lot of points of sale and a lot of digital menus and promo displays over the next few years. […]
Advertisers quickly learned UGC about brands is created and shared by their customers, whether those brands or consumers recognize it or not. So smart brands are creating stories and moments to authentically connect with customers. Photos and videos are the most popular forms of UGC. […]
Spotted by a regular reader at a food stand in T2 at SFO airport – QSR menu screens with mounts that pull the screen out from the wall recesses when they need to be serviced … except they just left them out. Doesn’t look good, with cables hanging down, tilted screens and so on. And there’s the HBF sign that’s askew. […]
Guest Post: Joe Rabah, RMG Networks Gone are the days of the cold, impersonal lecture halls, with rows of students diligently writing notes after notes long-form in books and files they later go on to lose. Today’s students are ‘digital natives’ brought up in a world of smart phones, high speed wi-fi and technology on demand. […]