Editors’ Picks

Technology changes the way OOH is created, planned and bought (Measurence)

OOH is moving services and products. Recognizing the power of OOH, technology and digital continues to invest heavily in OOH with the likes of Amazon, Android, Apple, AT&T, Barracuda, Casper, Comcast, Cox Communications, Dell, Facebook, Google, Hulu, Lyft, Metro PCS, Microsoft, Netflix, Samsung, Snapchat, Sprint, Spotify, T-Mobile, Twitter, Uber, US Cellular, Verizon, Yahoo, and YouTube. […]

measurence.com
Thu, Sep 21, 2017 at 4:04 PM

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OOH is the most effective medium in driving online activity (JCDecaux)

The Nielsen study reveals that the medium delivers four times more online activity per ad dollar spent than TV, radio and print. Despite accounting for only 7% of advertising spend in the US, OOH generates 26% of the gross search activations initiated by all offline media (TV, Radio, Print and OOH). […]

jcdecaux.com
Thu, Sep 21, 2017 at 3:58 PM

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16:9: NEC Beefs Up Open Pluggable PC Line-Up For Digital Signage Displays, Projectors

NEC Display Solutions has beefed up its line of Open Pluggable Specification (OPS) compliant computers that plug into the backs of displays and offer a Windows-based alternative to the increasing numbers of smart system on chip displays being sold in the digital signage market. The OPS computers now all include 64-bit Windows 10 Pro and get as powerful as Intel i7 Skylake Quad Cores. […]

sixteen-nine.net
Thu, Sep 21, 2017 at 12:58 PM

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Miami Herald: Smart billboards detect your car and display ads tailored to you

Roadside cameras will read license plates, and powerful computers will make snap judgments based on likely home address, age, race and income level to pitch products or services through the billboards. Once ads flash up on roadside digital screens, the sales pitch may not stop. Any mobile phones in a passing vehicle may light up with a reinforcing message linked to the ad. […]

miamiherald.com
Wed, Sep 20, 2017 at 7:15 PM

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Outfront Media Launches Out-of-Home Analytical Platform in Canada (Nasdaq)

The platform offers compiled data of the audience passing directionally by Outfront's digital billboards located in primal Canadian markets. The platform also counts hourly impression numbers for the billboards, and provides the percentage of repeat and unique impressions. As such, this will enable advertisers to decide the effectiveness of the advertisements. […]

nasdaq.com
Wed, Sep 20, 2017 at 7:08 PM

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HuffPost: Clear Channel Outdoor’s platform Radar uses mobile location data to target and measure OOH campaigns

Marketers can now use the same sophisticated audience targeting data they use for their digital campaigns for OOH advertising. Clear Chanel Outdoor’s RADAR audience planning tool allows them to identify the best billboard locations to reach your consumers and then measure the impact on traffic to a specific location. […]

huffingtonpost.com
Wed, Sep 20, 2017 at 7:02 PM

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FinTimes: Alphabet looks for land to build experimental city

Google’s parent company was working on a sweeping plan to build a city from the ground up, in an attempt to prove that a technologically-enabled urban environment can improve quality of life and reduce cities’ impact on the environment. […]

amp.ft.com
Wed, Sep 20, 2017 at 6:54 PM

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How gaming brands use Exterion’s DOOH screens (Exterion)

Clash of Kings wanted to improve brand awareness and persuade people to take action towards the game, increasing usage amongst commuters. The campaign consisted of a variety of formats that worked to create a unique immersive experience at Oxford Circus. This activity was complemented by a burst of activity on central London DEPs (Digital Escalator Panels). […]

exterionmedia.com
Wed, Sep 20, 2017 at 6:52 PM

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Geopath OOH Market Spotlight: Tampa (Billboard Insider)

This week’s Geopath Market Spotlight focuses on the Tampa DMA. […]

billboardinsider.com
Wed, Sep 20, 2017 at 6:49 PM

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Angry NFL Fans Fund Digital Billboard Campaign (Linkedin)

Five different messages appear on the digital billboard, including the one above that features NFL Commissioner Roger Goodell with the message “No Freaking Loyalty.” The billboard is located near the San Diego Chargers’ temporary new home, StubHub Center in Carson, California. It’s the stadium that’s already home to the Los Angeles Rams. […]

linkedin.com
Wed, Sep 20, 2017 at 6:45 PM

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How to pick the best site for a digital billboard (Billboard Insider)

The same way you pick a good static billboard site. You’re looking for sites which: Are always sold out. Insider notes that a digital billboard won’t make a bad location good. […]

billboardinsider.com
Wed, Sep 20, 2017 at 7:52 AM

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HuffPost: Clear Channel’s Programmatic OOH Buying Gets Placement Right

Programmatic OOH is even more powerful when combined with the latest in targeting and measurement. What’s perhaps even more exciting is that advertisers can now couple our new programmatic OOH offering with our digital audience measurement CCO RADAR solution to more accurately plan and measure campaigns. […]

huffingtonpost.com
Tue, Sep 19, 2017 at 5:51 PM

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The New Out-Of-Home Advertising And The Third Screen Experience (Retail Touchpoints)

Recent studies suggest that digital OOH seems to be working, as it was found to be 34% more effective at promoting items than your weekly circular. However, we’ve really only begun to scratch the surface of its potential, and brands and retailers should be paying attention. […]

retailtouchpoints.com
Tue, Sep 19, 2017 at 5:44 PM

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The Drum: It’s all about ‘data, data, data’ in out of home advertising

As data is increasingly being used to inform out of home campaigns, digital is making small leaps in terms of the way it is bought — and changing in respect of its capabilities to help inform the creative message. […]

thedrum.com
Tue, Sep 19, 2017 at 5:00 PM

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Intersection’s Dave Etherington: Content, meet context: native goes physical (The Drum)

Digital, addressable, and interactive displays are proliferating at a rapid pace in cities, both above and below ground. By tapping into Physical Native, we have an incredible opportunity to forever change people’s experiences in public spaces. […]

thedrum.com
Tue, Sep 19, 2017 at 4:55 PM

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