The Irish OOH market is likely to be worth around €72m this year or approximately 8pc of the estimated €905m the agency reckons will be invested in advertising across all platforms this year. […]
Marking the launch in October will be a Facebook Live broadcast, aptly titled the PiccadillyOn campaign. Generating money for charity is a drive urging members of the public to sponsor a colour chip comprising a 3D countdown clock on the screen that will later join into a choreographed reveal moment at launch. Contributors are urged to provide a minimum of £2. […]
At the moment of relaunch, the screens will be powered up with a spectacular display of the sponsored colours, each of which will be shown on screen and live streamed on Facebook for fans across the globe to watch. […]
Here’s video from that monster wraparound 8mm LED board that sparked up in Times Square this summer. Located at 701 7th Avenue (aka 20 Times Square), the wrap-around main screen is 91’4″ high and 186’4″ wide. Manufacturer/integrator SNA Displays says that makes it the largest 8mm outside LED board on the planet. […]
The European wing of NEC – NEC Display Solutions Europe – has done a partnership that sees certain NEC pro-grade digital signage displays ship with embedded Raspberry Pi modules, running Ubuntu Core Linux and pre-loaded with the Screenly’s CMS player software. […]
interior of an empty modern courtroom Legal actions appear to be having at least some of the desired effect with NanoLumens efforts to counteract competitors it says are infringing the Atlanta-based LED display-makers patents. […]
Why the out of home industry is growing by only 1% this year versus a historic norm of 3%: I think this year, given how much political came in last year, I think it’s playing a role in that. For us, in the back half, it’s going to cost us about 1% of what would otherwise be organic growth. […]
The disorder in other ad channels benefits outdoor advertising. As other channels are created (online ads) and destroyed (TV) by technology, outdoor advertising remains stalwart, unblockable, and consumption/impressions are actually increasing. As cord-cutting increases and ad-supported TV consumption disappears, the opportunities in outdoor advertising remain. […]
JCDecaux's DOOH network contributes 637 million of the total 1.3 billion weekly viewed impressions, according to the latest data release from OOH industry audience currency, Route. […]
"It is a natural progression for the industry," said Richard Ventura, vice president of business development and solutions at NEC Display Solutions. "With the merging of mobile and more omnichannel focus, kiosks and digital signage work hand in hand. Also, the need for more customer engagement will drive more kiosk sales tied with signage. […]
AVIXA CEO David Labuskes announcing re-brand today Infocomm has rebranded itself as AVIXA – the Audiovisual and Integrated Experience Association. The global rebranding effort – roughly four years in the works – was announced today to Infocomm volunteers and partners, as well as to trade press, in the Washington, DC-area, where the organization is based. […]
Messaging works well when the viewers are stationary or moving slowly enough to take in the entire message. But, when the message audience is in motion, a new way of presenting messages and advertising is needed. Imagine for example, the viewers on a moving commuter train seeing images that move along with them at their pace. […]
By using mobile data, aggregated and anonymized from third-party providers, outdoor vendors can now advise brands on how to plan more efficiently and show attribution for their campaigns — a previous challenge. As DOOH continues to evolve, it’s able to deliver campaigns that are both contextually relevant and timely. […]
Here’s what happened inside the OOH industry as Hurricanes Harvey and Irma hit Texas and Florida. Reach. In 2005, Hurricane Katrina taught tough lessons to the Federal Emergency Management Agency (FEMA). […]
Security is a top ranked digital signage requirement. Given the public nature of digital signage networks, a few minutes of blank screens – or even worse, unapproved content – can cause quite the scandal. While you may take every precaution to ensure that your screens are running as expected, your network is only as strong as its weakest link. […]
