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The critical role of out-of-home advertising in the marketing mix (Bizcommunity)

Think static OOH doesn’t speak to smartphone-clutching millennials? A recent study of 1,837 smartphone users by the Outdoor Advertising Association of America found that OOH media is especially effective at reaching consumers before they search or shop online, while geo-fencing can work seamlessly with out-of-home formats to target consumers in a particular area. […]

bizcommunity.com
Fri, Aug 11, 2017 at 5:07 PM

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