interior of an empty modern courtroom Legal actions appear to be having at least some of the desired effect with NanoLumens efforts to counteract competitors it says are infringing the Atlanta-based LED display-makers patents. […]
Why the out of home industry is growing by only 1% this year versus a historic norm of 3%: I think this year, given how much political came in last year, I think it’s playing a role in that. For us, in the back half, it’s going to cost us about 1% of what would otherwise be organic growth. […]
The disorder in other ad channels benefits outdoor advertising. As other channels are created (online ads) and destroyed (TV) by technology, outdoor advertising remains stalwart, unblockable, and consumption/impressions are actually increasing. As cord-cutting increases and ad-supported TV consumption disappears, the opportunities in outdoor advertising remain. […]
JCDecaux's DOOH network contributes 637 million of the total 1.3 billion weekly viewed impressions, according to the latest data release from OOH industry audience currency, Route. […]
"It is a natural progression for the industry," said Richard Ventura, vice president of business development and solutions at NEC Display Solutions. "With the merging of mobile and more omnichannel focus, kiosks and digital signage work hand in hand. Also, the need for more customer engagement will drive more kiosk sales tied with signage. […]
AVIXA CEO David Labuskes announcing re-brand today Infocomm has rebranded itself as AVIXA – the Audiovisual and Integrated Experience Association. The global rebranding effort – roughly four years in the works – was announced today to Infocomm volunteers and partners, as well as to trade press, in the Washington, DC-area, where the organization is based. […]
Messaging works well when the viewers are stationary or moving slowly enough to take in the entire message. But, when the message audience is in motion, a new way of presenting messages and advertising is needed. Imagine for example, the viewers on a moving commuter train seeing images that move along with them at their pace. […]
By using mobile data, aggregated and anonymized from third-party providers, outdoor vendors can now advise brands on how to plan more efficiently and show attribution for their campaigns — a previous challenge. As DOOH continues to evolve, it’s able to deliver campaigns that are both contextually relevant and timely. […]
Here’s what happened inside the OOH industry as Hurricanes Harvey and Irma hit Texas and Florida. Reach. In 2005, Hurricane Katrina taught tough lessons to the Federal Emergency Management Agency (FEMA). […]
Security is a top ranked digital signage requirement. Given the public nature of digital signage networks, a few minutes of blank screens – or even worse, unapproved content – can cause quite the scandal. While you may take every precaution to ensure that your screens are running as expected, your network is only as strong as its weakest link. […]
Cars and outdoor advertising. The two have gone together ever since the first Model T rolled past the local market. But, as you know, we’ve come a long way since those simple times, and the automotive industry is evolving at a breakneck pace. […]
Executives at of DSW and Coca-Cola in particular emphasized location data’s ability to allow for greater personalization and context when communicating with their customers, while Microsoft and Verizon touted location insights as providing the connective tissue among a range of media channels as well as emerging technologies such as artificial intelligence/machine learning, voice-activation and Connected Intelligence, and smart homes/cars. […]
Vistar Media, a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns, today expanded its operations into Canada as the company builds its international footprint. […]
“Rubicon Project has been offering private marketplaces for display since 2012, followed quickly by mobile app, video and audio. We regard digital-out-of-home as a logical extension of that technology. We couldn’t be more excited to join DPAA to underscore that commitment. […]
Hivestack helps marketers target consumers based on where they are and places they’ve been. Hivestack consists of a platform and a demand facilitation strategy. Hivestack’s full ad tech stack platform includes an SSP for DOOH media owners, an ad exchange with APIs to monetize unsold inventory, a geotemporal DOOH ad server, and a DSP used by digital agencies to buy DOOH programmatically. […]
