Editors’ Picks

Cannabis dispensaries use POS-integrated digital menu boards (DSToday)

Many companies are already using digital menu boards from a variety of vendors. Eyechronic, for example, provides an Eyechronic TV solution which allows dispensaries to offer educational videos to inform users of their products and up sell, all while gathering key consumer analytics. Another company, Mvix has also developed a content management solution, which integrates with dispensaries' POS. […]

digitalsignagetoday.com
Thu, May 24, 2018 at 6:35 PM

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How to integrate wayfinding digital signage into tomorrow’s airport design (Sign Media)

The ways in which passengers use and interact with airports is changing. These large-scale facilities are no longer simply a place to catch a flight; they are increasingly becoming a destination unto themselves, a locale where individuals enjoy spending their time, by offering everything from retail to dining to entertainment in one place. […]

signmedia.ca
Thu, May 24, 2018 at 6:34 PM

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REIT vs private out-of-home advertising company (Billboard Insider)

Insider thinks a public out of home REIT (e.g. Lamar and Outfront) has a sustainable leverage (Debt/Cashflow) of 3.5-4.0. A private out of home company which is under no pressure to pay dividends has a sustainable Debt/Cashflow ratio of 6.0. […]

billboardinsider.com
Thu, May 24, 2018 at 6:33 PM

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South Africa’s OOH advertising market in 2018 (Media Update)

Donald Mokgale, general manager at Posterscope South Africa, assesses the health of OOH, digital OOH development and trends for 2018. The state of OOH advertising in 2018. Based on the Outdoor Auditor’s latest report of the outdoor landscape, we are seeing some of the highest numbers of outdoor sites in the country, with a total of 12 900 billboards across all nine provinces. […]

mediaupdate.co.za
Thu, May 24, 2018 at 6:06 PM

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Leyard and Planar Execute Fully Integrated Video Wall Synchronization

Leyard WallSync for the Clarity Matrix G3 Video Wall System ensures perfectly synchronized video playback without manual configuration. […]

businesswire.com
Thu, May 24, 2018 at 6:04 PM

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The magic formula for OOH ad sales (Billboard Insider)

The magic formula is simple but yet still elusive to most. Sell your prospect a creative idea and develop it into a campaign. Prospects want to be led, and they are thirsting for us to teach them how to use OOH in the right way. […]

billboardinsider.com
Thu, May 24, 2018 at 7:07 AM

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Digital signage installation of the week: Spyce restaurant in Boston (DSConnection)

Thanks to four athletic and nutrition-savvy engineering students from MIT, the worlds of digital technology, touchscreens and robotics have collided to form a new restaurant concept that combines the best aspects of fast casual with fine dining in the heart of Boston. […]

digitalsignageconnection.com
Wed, May 23, 2018 at 5:18 PM

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UK’s OOH advertising continues growth into 2018 (Primesight)

Out of Home revenue reported for the quarter January to March 2018 saw the total market grow by an impressive 5.3% from £253 million in Q1 2017 to £267 million in Q1 2018. The figures, collated by PwC, show Digital Out of Home had another good quarter with a revenue increase of 17.9% year on year, resulting in a total of £126 million and representing 47% of total Q1 Out of Home revenue. […]

primesight.co.uk
Wed, May 23, 2018 at 5:14 PM

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“Top 21 Digital Signage Software Vendors” according to a previously unknown customer survey report (PRWeb)

Market Leaders – Scala, NEC Display Solutions, Advantech, Broadsign, BrightSign, Mood Media, Four Winds Interactive, Visix, and Omnivex were given our highest “Market Leader” award. Our Market Leaders are vendors with a substantial customer base & market share. […]

prweb.com
Wed, May 23, 2018 at 5:11 PM

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UK shoppers move towards ‘digitally accompanied’ shopping experience in physical stores: study (Internet Retailing)

As well as using mobile and tablets in store, a further 15% of surveyed UK shoppers choose to accompany this experience with digital signage, kiosks and interactive screens, finds the latest research by Navigating Modern Retail, which polled 2,000 UK consumers to track ever-changing consumer shopping behaviour. So what are they doing with these devices? […]

internetretailing.net
Wed, May 23, 2018 at 4:53 PM

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AdWeek: What a modern data-fuelled out-of-home campaign can do for you

Here are a few ways to ensure that a digital and outdoor campaign reinforce one another. Customize the interaction between digital and physical. Digital activations can be pegged to billboards in a wide array of ways, customized to the campaign but following a few basic patterns. […]

adweek.com
Wed, May 23, 2018 at 4:40 PM

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Lamar among Motley Fool’s “3 High-Yield Stocks Still Worth Buying”

The one place where the digital world isn't likely to replace existing forms of advertising is the open road. That's where Lamar Advertising, a real estate investment trust (REIT) that specializes in billboard advertisements, shines. As a REIT, Lamar Advertising is required to pay out at least 90% of its income as a dividend. […]

fool.com
Wed, May 23, 2018 at 4:17 PM

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Adomni, self-service online platform for buying DOOH ad space, joins DPAA

Adomni offers a self-service online platform which enables advertisers of all sizes and budgets to launch campaigns in minutes, selecting from more than 1,000 digital screens across the U.S., Canada and Australia. Jonathan Gudai, CEO of Adomni, said, “Adomni helps advertisers and ad agencies find and buy digital out-of-home advertising in a new, easy online process. […]

dp-aa.org
Wed, May 23, 2018 at 3:13 PM

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Clear Channel Outdoor Revenue and Cash Flow up in 1Q 2018 (Billboard Insider)

Consolidated revenue increased 9.9% to $598 million due to international sales growth and the impact of foreign exchange movements. Americas revenue (US and Canada) declined 1.7% to $256 million due to the sale of the Indianapolis and Canada business. Americas organic revenue was up 0.1% when adjusted for asset sales. […]

billboardinsider.com
Wed, May 23, 2018 at 7:01 AM

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The 2018 state of OOH advertising in South Africa (Bizcommunity)

An outlook on the state of OOH, digital OOH development and trends in 2018. […]

bizcommunity.com
Wed, May 23, 2018 at 4:46 AM

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