South Africa’s OOH advertising market in 2018 (Media Update)
Donald Mokgale, general manager at Posterscope South Africa, assesses the health of OOH, digital OOH development and trends for 2018. The state of OOH advertising in 2018. Based on the Outdoor Auditor’s latest report of the outdoor landscape, we are seeing some of the highest numbers of outdoor sites in the country, with a total of 12 900 billboards across all nine provinces. […]
Thu, May 24, 2018 at 6:06 PM