Thursday, March 28, 2024

Editors’ Picks

Tuesday, August 29, 2017 Tue, Aug 29, 2017

How OOH advertising can make a location iconic overnight (MediaVillage)

Because outdoor advertising has that ability to just be "visually loud," we're not only able to help brands like Snapchat take over Times Square but also can give a local diner in Kansas an iconic presence in the city it calls home. There are so many ways to do it simply by the nature of the OOH medium, and any thought you have in that realm of "what if" has some way of becoming reality. […]

mediavillage.com
Tue, Aug 29, 2017 at 7:26 AM

Monday, August 28, 2017 Mon, Aug 28, 2017

Key OOH market indicators, company valuations, CPM comparisons and industry overview for August (PJSC)

While the opportunity for OOH media operators to provide billboard structure space shows promise, the process of leasing space is still in its early stages. – In an August 2016 earnings call, OUTFRONT Media CFO Donald Shassian noted, “It’s fair to say, right now, that the income that’s hitting our revenue numbers is somewhat de minimis. […]

pjsc.worldsecuresystems.com
Mon, Aug 28, 2017 at 4:33 PM

How to market and promote your medical practice with digital signage: whitepaper (Mvix)

Physician practices are missing out on fertile opportunities to improve patient experience through digital signage driven by user-generated content. Patients aren’t just interested in flashy screens—they’re interested in what the screens are telling them. Because of this, a large part of the investment in digital signage typically goes to content production to entertain and engage patients. […]

mvixdigitalsignage.com
Mon, Aug 28, 2017 at 3:39 PM

16:9: New Zealand’s 1,200-Site Giggle DOOH Network Seems Anything But Laughable

Many of the business models for digital out of home ad networks have been laughable, but a New Zealand-based network is finding success with a business model built around laughs. The Giggle Entertainment Network has screens in 1,200 locations across New Zealand – running a one-hour repeating programming channel that’s built around jokes, funny tweets, video clips and images. […]

sixteen-nine.net
Mon, Aug 28, 2017 at 9:26 AM

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