DOOH ad operator Ocean Outdoor has significantly expanded its national reach with the acquisition of Glasgow-based Forrest Media, handing it new markets across Scotland at a stroke. […]
In the emergence of legal marijuana across the United States, Out of Home advertising is following suite. With California being estimated to make up to $20 billion annually, OOH Companies view the marijuana industry as one with serious promise. […]
“Hardware refreshes in digital signage should be every three to five years. No longer. Typically, hard drives just don’t last that long anyway! […]
After I spoke on the benefits of collaboration (at the OOH Media Conference + Expo in Austin May 8), many people have asked what they can do to advance the industry. Here are five action categories that combine self-interest with industry progress. 1. […]
Not long ago, London-based Bidstack touted itself as the “eBay of digital out of home” advertising. It created a marketplace where brands could issue real time bids for digital out of home sites. Amid heavy competition it opted to instead lean into a new opportunity in the rich world of gaming. […]
In a lot of cases, an outdoor ad has just three seconds to get noticed. That is less time than it takes you to read this single line. This is the simple reasoning behind outdoor being such an incredible vehicle for creativity: the limitations imposed by the format demand impact delivered through simple, clear and remarkable messages. […]
Digital Experiential Media Network DEMN, the advertising division of Innovative Foto, the largest full-service designer, manufacturer, operator and distributor of digital imaging photo kiosks in the United States, has joined DPAA. Based in Salem, New Hampshire, DEMN provides an advertising network of 2,200 in-venue permanent placement kiosks across the United States. […]
North American pros will get a first look this week at Infocomm at the transparent color LED film that LG first showed a few months ago at ISE in Amsterdam. The film is touted as a way to turn any window or glass surface into a customizable digital canvas. If you were at Infocomm a year ago in Orlando, and wandered into LG Land, you would have seen gray-scale transparent LED films. […]
Data visualization guru Mike Pell, who spoke a couple of years back at the DSrupted conference I ran in Toronto, talks about the difference between a visualization that is clearly beautiful, versus one that is beautifully clear. The big interactive agency SapientRazorfish is showing a digital installation this week at the Money2020 payments and financial services conference in Amsterdam. […]
On May 29, the US Supreme Court declined a challenge to San Francisco’s outdoor advertising restrictions which permit on-premise advertising but prohibit off-premise advertising. […]
Guest Post: Michal Lisewski, Merixstudio Modern software technologies such as HTML5 make interactive digital signage relatively cheap. As the first generation of digital natives enters the labor market, the expansion of the use of screens has become a necessity. […]
After Colorado legalized marijuana, cannabis outlets began sponsoring official signs on public right of way that acknowledge litter clean-up. Meanwhile, Colorado bans cannabis dispensaries from buying billboard ads: “. . […]
OOH and smart cities are joined in their ability to generate inspirational new spaces that are data-driven and reflect a smarter and tech-savvy consumer world. […]
Billboard company owner Billy Reagan, who helped fund the petition drive to put the new Land Development Code on the November ballot, has sued the city. His suit is not to be confused with the lawsuit filed last week to attempt to force the city to put CodeNEXT on the ballot. […]
The deal expands Ocean’s national footprint as a leading large format digital out of home (“DOOH”) operator in the UK. Ocean's assets will now include Scotland’s capital city of Edinburgh and the economic centre of Glasgow. […]